Digital Marketing Manager

Job summary
Digital Marketing Manager position at Cambridge University Press & AssessmentResponsible for developing and implementing Digital Marketing activitiesFocus on maximizing audience reach, engagement, and ROI
Job seniority: mid-to-senior level
Responsibilities
• Develop and implement integrated Digital Marketing activity• Maximize audience reach, engagement, and return on investment• Work with global marketing team across various sectors, brands, events, and regions• Stay updated with the latest Digital Marketing trends and developments• Champion the capabilities of Digital Marketing channels• Ensure strategic alignment with business goals• Measure and continuously improve Digital Marketing efforts
Requirements
• Extensive experience in building and managing integrated Digital Marketing campaigns• Track record of success in paid social, search, remarketing, and email marketing• Highly organized and detail-oriented• Comfortable working with data and new technology• Ability to identify and pursue new opportunities• Effective in building dialogue with stakeholders
Key Skills Needed
• Integrated Digital Marketing campaign management• Paid social media• Search engine marketing• Remarketing• Email marketing• Data analysis• Technology proficiency• Opportunity identification• Stakeholder communication
Benefits
• 28 days annual leave plus bank holidays• Private medical and Permanent Health Insurance• Discretionary annual bonus• Group personal pension scheme• Life assurance up to 4x annual salary• Green travel schemes• Hybrid working options• Flexible working arrangements• Supportive and inclusive work environment