AddressMAIN PURPOSE OF ROLE
Abbott is dedicated to advancing healthcare for the patients impacted by vascular disease through the creation and delivery of life-changing technologies.
The purpose of this role is to implement and execute the Digital marketing strategy for the Vascular business to support sales target achievement across the portfolio (spanning drug-eluting coronary stents, intravascular imaging, coronary physiology assessment, and vessel closure solutions).
MAIN RESPONSIBILITIES
•Based on the marketing strategy, plan and execute the best mix of Digital Marketing strategies (omni-channel strategy) to deliver the specified product/service message to the appropriate customer segment.
•Utilize MA (marketing automation) to analyze customers' information needs and behavioral changes, deliver appropriate messages to each customer through appropriate channels, and strengthen engagement.
•Understand the customer journey and optimize approaches to connect with customers' information needs and behavior change.
•Provide MQL obtained from marketing activities to the sales department and maximize product value by combining real and digital activities.
•Collaborate proactively and effectively with Digital Marketing consultant / agency to develop digital strategy and activities according to the marketing plan and goals.
•Liaise with Global digital team and IT team to drive global digital projects.
•Set goals and assess effectiveness of digital activities based upon Key Performance Indicators (KPI).
QUALIFICATIONS
Abilities and skills required of the person in charge:
Knowledge and experience of:
•Marketing Automation
•HTML, AEM to create/manage website
•Power BI and SharePoint
•Google Analytics
•Excel
In adding to above abilities, it is ideal to have following capabilities or knowledge to manage and handle digital activities (preferred skills and experiences):
•Adobe Creative Cloud tool (Photoshop, InDesign, Illustrator and Premiere Pro etc.)
•Adobe Marketo
•Salesforce
•Customer Data Management System (CDM)Experience/Background
•Business English
