Digital Marketing Specialist

Marketing Account Manager (Digital Marketing Agency)
Ashford, Kent
Full-time, permanent Monday to Friday
30,000pa - 35,000pa
Hybrid
KHR are currently working with a lucrative full-service marketing agency who have a fantastic opening on their team for a dynamic, and commercially astute Digital Marketing Specialist to work with a portfolio of high-profile brands.
With an exciting selection of high-end clients, you will use your digital and traditional marketing experience to support clients to deliver all aspects of the marketing mix from digital to creative.
As a Digital Marketing Specialist, you are expected to be able to work across marketing disciplines and will be responsible for the day-to-day delivery and optimisation of client activity in 3 key areas Paid media (Display, Paid Search, Paid Social), Search engine optimisation (SEO), and Email Marketing/Automation.
Paid Media Responsibilities:
- Set up, manage, and report on paid search and display advertising campaigns
- Set up manage, and report on paid social campaigns
- Write creative briefs for banner/asset design
- Keyword gap/competitor analysis
- A/B testing landing pages
SEO Responsibilities:
- Interpretation of technical website audits
- Optimisation of existing client web pages
- Keyword gap/competitor analysis
- Development of client content marketing plans
- Write keyword-targeted content briefs
- Management of link acquisition via a third-party agency
Email Marketing Responsibilities:
- Write creative briefs for email template design
- Testing the performance of new email templates
- Set up, manage, and report on ad-hoc and automated email marketing campaigns
Candidate Profile
Minimum of 3-5 years Digital Marketing experience
Experience with paid media management, SEO, and email marketing
A clear understanding of how to tackle the technical hurdles effecting a performance-based Digital Marketing campaign
Have an analytical and creative mindset focused on growth
Possess excellent problem-solving and communication skills
Demonstrate a commercial mindset
Be highly organised with the ability to prioritise
Experience using data visualisation tools such as Google Looker Studio as well as presentation software such as Microsoft PowerPoint
Must have own transport to be able to reach office
On top of salary, the Digital Marketing Specialist will also be entitled to fantastic benefits including flexible hybrid working, home office equipment provided, use of the in-house gym, breakfast and lunch provided, 30 days holiday rising to 32 in addition to bank holidays, early finish on Fridays, continuous improvement programmes, pension scheme, and more!
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KH Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. KHR - Recruitment Specialists is a trading name of KH Recruitment Ltd Keep in touch with us online for job alerts, industry updates and market