Director Of Marketing, Bloomberg Live Experiences

Bloomberg Live Experiences deliver compelling, news-making convenings that harness the power of our global, wide-reaching newsroom and enable our premium audiences with the actionable insights and meaningful connections they need to succeed in work and in life.
The Director of Marketing is a trusted partner and directly reports to the Executive Director of Marketing for Bloomberg Live Experiences. Responsible for ensuring that the Bloomberg Media brand is represented in its highest form in all Bloomberg Live Experiences, this role is responsible for leading go-to-market strategy, positioning, and go-to-market plans for EMEA and APAC Bloomberg Live Experiences. Success in this role will be defined by working with cross-functional partners to not only deliver on revenue goals on an event by event basis, but also develop concrete strategies to ensure that events meet brand growth targets, have successful marketing campaigns, and display a brand architecture and feel that brings our unique Bloomberg journalism to life.
We are looking for a marketing athlete with deep expertise in integrated marketing campaigns. You should be comfortable working in a fast-paced environment, and skilled at balancing multiple priorities as well as being a creative, innovative problem solver who leads with insights derived from data. You should have experience in product marketing and have a personal curiosity about news and current events. You're always on top of the latest digital trends and bring new ideas to the table.
We'll trust you to:
Marketing Strategy

• Develop and execute comprehensive marketing strategies for Bloomberg Live Experiences' existing and upcoming event products, ensuring alignment with overall company objectives.
• Develop the go-to-market plans for all paid ticketed events, especially new activations and festivals, that will drive ticket sales and business growth. Use the consumer marketing go-to-market process to make the most of the full ecosystem of available channels.
• Create breakthrough positioning and messaging that differentiates our events in the market and drives successful launches. Specifically ensure appropriate alignment with the broader consumer marketing value proposition positioning and system, both benefiting from and contributing to our consumer brand equity.
• Help shape short- and long-term growth by identifying the most impactful initiatives for the business, and play a role in annual planning.
• Develop and manage the per event marketing budget, ensuring resources are allocated effectively to drive maximum impact.
• Monitor and analyze performance, industry trends, and competitive landscape, adjusting strategies and plans as needed to ensure continued growth.

Campaign Design

• Write inspiring creative briefs ensuring we produce outstanding creative.
• Collaborate closely with cross-functional teams, including Audience, Newsroom, Consumer Marketing, Creative and Digital, to ensure a cohesive and integrated approach to event launches and updates.
• Work with cross-functional colleagues on all marketing implementations including strategy for email marketing, house-ad-inventory usage, website, social and paid advertising.
• Work with the commercial teams to understand event sponsor needs and come up with creative solutions, campaign ideas and integrations for brands.

Customer Experience

• Partner with the digital product and audience teams on developing the consumer journey. Map out and visualize how a customer discovers, considers, purchases, experiences and shares our events.

Audience

• Work closely with the audience team on all matters relating to audience development for ticketed and non-ticketed events
• Oversee market research and customer insights, using data to inform product positioning, go-to-market plans, and promotional strategies.
• Partner with the audience team to generate direct and indirect incremental subscription revenue for Media, working with the digital team to ensure events focus on audience engagement, brand awareness, brand recognition, and additional consumer acquisition for the subscription business.

Culture Builder

• Make the Bloomberg Live Experiences team a place people can thrive, and where they want to do their best work.
• Be Ambitious. Be Generous and lead by example - be a collaborative colleague, specifically when working with cross-functional teams.
• Build and maintain strong relationships with industry influencers, partners, and media to amplify product awareness and credibility.

You'll need to have:

• 10+ years proven experience in marketing, specifically product marketing, events marketing or an agency background.
• Ability to problem solve across multiple teams and partners.
• A storyteller approach. The ability to craft compelling stories people will connect with.
• Experience driving multichannel marketing campaigns.
• Deep understanding of the paid media landscape, industry trends, regulatory environment, and marketing measurement/attribution.
• Solid analytical and quantitative skills with a demonstrated ability to interpret and leverage data to illustrate impact and drive decision making.
• Experience briefing and working with creative teams.
• Tight-knit collaboration skills and ability to lead multiple projects at once in a fast-paced environment.
• Consistent track record of driving growth.
• Energy, enthusiasm and the ability to work well with a team in an entrepreneurial environment.
  Apply if you think we're a good match. We'll get in touch to let you know that the next steps are, but in the meantime feel free to have a look at:
  https://company/careers/working-here/news-and-research/?tactic-page=588594
  

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.
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