E-commerce Manager
About our client:
A growing well established multi million pound turnover (£200million) Fast Moving Consumer Goods Distributor who are working with worldwide leading brands such as Elf Bar (Vape), Panasonic Batteries, Myrkl the B12 Supplement & American Candy. They are currently selling to 10000+ convenience stores & large retail chains such as Co-Op, Waitrose, Spar & Morrisons to name a few with fantastic modern offices based in Birmingham City Centre a stones throw away from New Street & Snow Hill train stations.
As a Trade E-commerce Manager, you will be responsible for developing and executing the e-commerce strategy for the company's trade business & Online sites. This role involves overseeing the online sales platforms and driving revenue growth through effective e-commerce initiatives. The Trade E-commerce Manager will collaborate with various teams, including Sales, Marketing, Development, Design and Fulfilment to ensure a seamless and profitable online trade experience.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive e-commerce strategy for the trade business segment.
- Collaborate with key stakeholders to align e-commerce goals with overall business objectives.
Platform Management:
- Oversee the day-to-day operations of the e-commerce platforms, ensuring optimal functionality and user experience.
- Implement and optimise features that enhance the trade customer journey and satisfaction.
Marketing and Promotion:
- Plan and execute trade-specific marketing campaigns to drive traffic and increase conversion rates.
- Develop and execute a comprehensive email marketing strategy, including segmentation, content creation and automation.
- Lead the development of engaging and relevant content to educate the audience.
- Curate regular newsletters providing updates on new products, industry news and trends.
Analytics and Reporting:
- Utilise analytics tools to track and analyse key performance indicators (KPIs) for the trade e-commerce channels and marketing efforts.
- Collate and analyse sales data to provide a market overview and trends.
- Generate regular reports on e-commerce, email, content and newsletter marketing performance, providing actionable insights for continuous improvement.
User Experience Enhancement:
- Continuously assess and enhance the user experience on the trade e-commerce platforms.
- Collaborate with Development and Design teams to implement UX/UI improvements based on user feedback and industry best practices.
Team Collaboration:
- Collaborate with cross-functional teams, including Sales, Marketing, Development, Design and Fulfilment to ensure a cohesive and integrated approach to trade e-commerce.
Market Research:
- Stay informed about industry trends, competitor activities and emerging technologies in e-commerce.
- Use market research to identify new opportunities and stay ahead of the competition.
Qualifications and Skills:
- Bachelor's degree in business, marketing, or a related field (MBA is a plus).
- Proven experience in e-commerce management with a focus on trade.
- Strong analytical skills and proficiency in using analytics tools.
- Excellent communication and interpersonal skills.
- Knowledge of trade industry trends and best practices.
- Familiarity with e-commerce platforms (preferably Shopify), technologies and digital marketing strategies.
- Ability to lead and collaborate with cross-functional teams.
- Problem-solving skills and a proactive approach to challenges.