E-Commerce Manager

E-commerce Manager

About our client:

A growing well established multi million pound turnover (£200million) Fast Moving Consumer Goods Distributor who are working with worldwide leading brands such as Elf Bar (Vape), Panasonic Batteries, Myrkl the B12 Supplement & American Candy. They are currently selling to 10000+ convenience stores & large retail chains such as Co-Op, Waitrose, Spar & Morrisons to name a few with fantastic modern offices based in Birmingham City Centre a stones throw away from New Street & Snow Hill train stations.

As a Trade E-commerce Manager, you will be responsible for developing and executing the e-commerce strategy for the company's trade business & Online sites. This role involves overseeing the online sales platforms and driving revenue growth through effective e-commerce initiatives. The Trade E-commerce Manager will collaborate with various teams, including Sales, Marketing, Development, Design and Fulfilment to ensure a seamless and profitable online trade experience.
Key Responsibilities:
Strategy Development:

• Develop and implement a comprehensive e-commerce strategy for the trade business segment.
• Collaborate with key stakeholders to align e-commerce goals with overall business objectives.

Platform Management:

• Oversee the day-to-day operations of the e-commerce platforms, ensuring optimal functionality and user experience.
• Implement and optimise features that enhance the trade customer journey and satisfaction.

Marketing and Promotion:

• Plan and execute trade-specific marketing campaigns to drive traffic and increase conversion rates.
• Develop and execute a comprehensive email marketing strategy, including segmentation, content creation and automation.
• Lead the development of engaging and relevant content to educate the audience.
• Curate regular newsletters providing updates on new products, industry news and trends.

Analytics and Reporting:

• Utilise analytics tools to track and analyse key performance indicators (KPIs) for the trade e-commerce channels and marketing efforts.
• Collate and analyse sales data to provide a market overview and trends.
• Generate regular reports on e-commerce, email, content and newsletter marketing performance, providing actionable insights for continuous improvement.

User Experience Enhancement:

• Continuously assess and enhance the user experience on the trade e-commerce platforms.
• Collaborate with Development and Design teams to implement UX/UI improvements based on user feedback and industry best practices.

Team Collaboration:

• Collaborate with cross-functional teams, including Sales, Marketing, Development, Design and Fulfilment to ensure a cohesive and integrated approach to trade e-commerce.

Market Research:

• Stay informed about industry trends, competitor activities and emerging technologies in e-commerce.
• Use market research to identify new opportunities and stay ahead of the competition.

Qualifications and Skills:

• Bachelor's degree in business, marketing, or a related field (MBA is a plus).
• Proven experience in e-commerce management with a focus on trade.
• Strong analytical skills and proficiency in using analytics tools.
• Excellent communication and interpersonal skills.
• Knowledge of trade industry trends and best practices.
• Familiarity with e-commerce platforms (preferably Shopify), technologies and digital marketing strategies.
• Ability to lead and collaborate with cross-functional teams.
• Problem-solving skills and a proactive approach to challenges.