Email Marketing Manager

Department: Marketing
Team: Brand and Content
Location: London
Position type: Full Time; Regular

What the hiring manager says

“In this dynamic role, your proficiency in key Email Marketing skills—HTML/CSS, Salesforce Marketing Cloud, and A/B testing—will be crucial to the success of our prestigious MWC Event Series and M360 Event Series. You'll play a pivotal role in the email team's evolution within a collaborative and innovative environment, where your unique contributions will be highly valued. You'll be instrumental in shaping and executing campaigns that leave a global impact, focusing on optimising engagement and performance. Seize this exciting opportunity to leverage your Email Marketing expertise and to contribute to shaping the future success of our MWC events.”
Rachid Riffi, Senior Email Marketing Manager

About the Team

The GSMA Brand and Content Strategy team comprises diverse expertise in Design, Video Production, Brand Strategy, Editorial, Email Marketing, Data Management, and Social Media. Combining creative minds and strategic communicators, these teams craft compelling content for diverse audiences, ensuring a consistent and impactful brand identity and narrative. The collaborative effort spans major events like the MWC Event Series and M360 Series, as well as broader companywide communication initiatives. Through strategic storytelling, creative campaigns, and a keen understanding of market trends, this collective effort fosters a strong and positive perception of the GSMA within the industry and among stakeholders.

About the Role

As an Email Marketing Manager/Developer within the Brand and Content Strategy team, you will play a pivotal role in crafting and executing high-quality email campaigns for various events including the MWC Global Event Series and the M360 Event Series. Leveraging your expertise in HTML/CSS, Salesforce Marketing Cloud, A/B testing – and collaborative skills with editorial, design teams, business partners, and project managers – you will ensure the seamless execution of Email Marketing initiatives. Your responsibilities will encompass lifecycle management, analysis, recommendations, and continuous enhancement of email strategies, fostering engagement and optimising campaign performance.

Key responsibilities:

1. Email Campaign Development:

• You will collaborate across marketing and with third-party suppliers to create and deploy responsive HTML/CSS-based email templates and campaigns within Salesforce Marketing Cloud.

2. Template Build and Maintenance:

• You will utilise HTML/CSS and Email Marketing best practices to create and code interactive experiences for email.
• Identify and address coding and template issues to ensure correct rendering across various email clients and devices, promoting a seamless user experience.

3. A/B Testing:

• Plan, execute, and analyse A/B tests to optimise email content, subject lines, layouts, and other key elements for improved engagement, click-through rates, and conversions.

4. Event-Centric Approach:

• You will understand the unique requirements of each event, crafting personalised, event-specific email campaigns that effectively communicate the value proposition and encourage event participation.

5. Collaboration:

• You will work closely with editorial and design teams, ensuring seamless integration of content and graphics into email campaigns that align with brand guidelines and maintain a consistent tone and style.

6. Project Management:

• You will manage and prioritise email development projects, ensuring timely delivery and adherence to deadlines, coordinating with project managers to align with overall marketing schedules.

7. Lifecycle Management:

• You will implement effective email lifecycle strategies, covering welcome emails, engagement campaigns, post-event follow-ups, and re-engagement initiatives.

8. Analysis and Recommendations:

• You will analyse email campaign performance metrics, derive insights, and provide actionable recommendations to enhance the effectiveness of future campaigns.

9. Continuous Improvement:

• You will stay abreast of Email Marketing best practices, industry trends, and emerging technologies, contributing to the continuous enhancement of the team's email capabilities.

About you

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What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our , our page and our page.

Being You at the GSMA

We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.