AddressThe Gatorade Partner Services team is responsible for driving brand advocacy with sports performance professionals (athletic trainers, strength coaches, sports dietitians, sport coaches), increasing backed-by-science equity and delivering best-in-class service for sports marketing partners. The marketing senior analyst will report to the Director, Gatorade Partner Services, and specifically help reinvent the brand community engagement approach with sports performance professionals.
Responsibilities for this role focus on collaborating with the Gatorade portfolio teams, Gatorade Sports Science Institute, and cross agency team to deliver education, technology, tools, and content to the Gatorade Performance Partner community. An entrepreneurial spirit, strong communication and relationship-building skills, project management expertise and a passion for sports performance/science are critical for success.
ResponsibilitiesResponsibilities include, but aren’t limited to:
- Drive capability evolution through technology (CRM, digital tracking, digital engagement) and Gatorade Performance Partner (GPP) brand community business approach
- Lead the Social, digital, media, and credible influencer engagement strategy, working closely with agencies
- Drive Digital & Media analytics and learning agenda by owning tracking & optimization of KPI’s, bringing in latest digital & tech inspiration and identifying test & learn opportunities
- Cultivate and oversee partnerships with professional organizations for Strength Coaches and Coaches
- Drive initiatives aimed at enhancing credibility through scientific backing, in collaboration with the Gatorade Sports Science Institute (GSSI), spanning education, technology, services, content, and engagement
- Lead the integration of practitioner programming initiatives across G Portfolio teams, collaborating with Community Marketing & Intel, Equity in Sport, Social & Culture, Sports Partnerships, Innovation, and DTC
Compensation and Benefits:
- The expected compensation range for this position is between $72,500 - $121,300 based on a full-time schedule.
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary.
- Bonus based on performance and eligibility; target payout is 8% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Must have a BS/BA degree along with 3-5 years of direct, full-time work experience. Qualified candidates will have demonstrated the following skills through specific work experiences and identifiable business results:
- Sound strategic thinking.
- Proven relationship building and management skills with internal stakeholders and third-party partners.
- Strong project management skills and attention to detail.
- A demonstrated results orientation.
- Strong verbal and written communication skills.
- Ability to influence and lead others, including those outside of the marketing function.
- Adaptability and flexibility to meet changing priorities and adjust to different management styles.
- Passion for sports performance industry.
- Experience in using Sprinklr/social listening, PowerBi and Google Analytics tools preferred
- Previous TCP & media planning experience preferred
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
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