Head Of Development, Cambridge Judge Business School

Royal Greenwich Heritage Trust (RGHT) manages the important historic buildings and community assets for the Royal Borough of Greenwich. These include Charlton House and Gardens, the Archive and Museum Collections, Tudor Barn, and various memorials across the Borough. Our mission is to help people discover and enjoy the history and heritage stories of the Royal Borough of Greenwich; to conserve these heritage assets and ensure that they are shared with as many people as possible. Our regular activities include tours, events, venue hire, weddings, education programmes, exhibitions, and an archive service, working with partners and volunteers to manage the assets in our care.

The Head of Marketing & Commercial has overall responsibility for the Trust’s marketing, room and site hire, and events. They ensure a continual public programme, commercial events and marketing efforts for year-round activities are in line with the vision and strategic plan, and that income targets are met, working in collaboration with the Finance and Programming Committee of the Board.

You will be responsible for:

1) The effective marketing and communication of all activities at the Trust.

2) Managing the hire of our rooms and grounds for events, weddings, celebrations and corporate use.

3) Overseeing the production and delivery of projects and programmes to highlight the assets in our care, leading to audience growth on site and meaningful engagement primarily across the Royal Borough.

4) Seeking potential funding for activities.

As part of our Leadership Team you will drive strategic change; identifying programme opportunities and growing our audiences using your understanding of audience data collection and evaluation. Experience leading a team and working with external suppliers and a diverse stakeholder community is essential as well as your ability to deliver events that generate commercial and philanthropic income. You will understand audiences commercially as well as from a cultural sector perspective.

We try to make our job descriptions as straightforward and accessible as possible. They’re not intended to set out every duty in detail, but to explain the key responsibilities so that you understand the nature of the job. How you go about doing it will be discussed and agreed between you and your manager on an ongoing basis.

All our team members are additionally expected to work to our Competency Framework. (Level 3)

Leadership and Management

1.     Work as a key member of the Leadership Team, collaborating with and alongside colleagues to provide the strategic leadership required to ensure the Trust’s long-term commercial and public engagement programme.

2.     To manage the Venue Sales Team to maximise income through sales of the rooms and grounds and development of events.

3.     Provide guidance to the CEO and the Trustees, to ensure the Trust is delivering through its programme, public benefit via access, learning and conservation.

4.     Contribute to, and support, the conception and development of new projects that will drive business development and income generation opportunities to deliver the Trust’s objectives.

5.     To seek funding opportunities for projects.

6.     Attend the Finance and Programming Committee of the Board.

7.     Work closely with the Finance Manager to create and implement an annual budget.

8.     To be responsible for the Marketing plan and its delivery across all aspects of the Trust’s activity.

 Marketing and Communications

8.     To oversee the management of the brand and act as brand guardian

9.     To generate marketing and communications strategy

10. To deliver the marketing strategy: design, print, digital, research, communications

11. To create Marketing Assets: newsletters, social media posts, website content

12. To ensure RGHT is promoted effectively and efficiently, including monitoring impact of campaigns to ensure Return on Investment.

13. To generate audiences for Trust’s activities and widen the demographics.

Commercial: Hire and events programming

14. Manage the Venue Sales Manager and Bookings Co-ordinator to develop and deliver the Trust’s activities programme to generate maximum profit from hire of the estate for functions, filming, community use.

15. Trial and deliver new approaches to income generating activity and events.

16. Develop a paid for programme of activity that provides access to the heritage in our care to new audiences, including the development, implementation, monitoring, impact and overall success of the programme. 

17. Ensure all programming delivers significant Return on Investment where external grant funding is not available, supporting the income generation targets of the Trust.

General

In addition to the specific duties above, all RGHT employees should be aware of their responsibilities towards the following:

1.     To work as part of a small team and contribute to the overall aims and objectives of the Trust.

2.     To champion and promote the values and behaviours set out in the Competency Framework and act as an ambassador for the Trust.

3.     Demonstrate a commitment to on-going learning and development and to participate in any training relevant to the role and to improve performance against the Competency Framework.

4.     To work flexibly in response to changing organisational needs and be willing to undertake any other duty in line with the level of the job as may be required the Trust.

5.     To operate in accordance with RGHT’s values, policies and procedures, including but not limited to, Health and Safety, Data Protection, Equality and Diversity and Child Protection.