Head of Performance Marketing

I am currently working with a leading online marketplace on a mission to empower consumers to make confident decisions. They have the power to reach millions of consumers and the technology to deliver a world-class online experience for them. Due to growth, they are looking for a Head of Performance Marketing to join the team, reporting to the CMO.

Key Responsibilities 

• Lead Performance Marketing, running a £20m+ pa budget with a focus on profitable growth. Channels include, but are not limited to, paid search, paid social, affiliates and VOD
• Act as the central point of contact for Performance Marketing strategy and results across the group, managing relationships with key stakeholders and proactively identifying opportunities to develop greater sophistication
• Foster a high performance culture in the Performance Marketing team, developing rhythms and rituals that ensure operational rigour and continuous improvement
• Partner with brand and CRM teams to develop a core audience strategy, exploring/executing plans that improve acquisition and reacquisition activity through the use of 1st party data and audience insights
• Partner with the SEO team to develop a combined search engine strategy that maximises efficiency across both paid and organic search
• Partner with analysts to develop and maintain a robust attribution methodology in order to deliver incremental business value through cross-channel testing
• Manage relationships with partners, such as Google and Microsoft, setting our agenda and leveraging joint business plans to full effect
• Collaborate with the data/platform engineers to identify and develop data pipelines, integrations, data stores and tooling, ensuring relevant data is available in a timely manner to fuel bidding optimisation

What you’ll bring to the role

• Demonstrable experience in delivering business growth through Performance Marketing channels
• The ability to balance daily rigour with strategic direction, clearly articulating results and plans to all levels of the business
• Proven leadership skills, fostering a high performance culture
• A great communicator with honed influencing skills
• A passion for connecting technology and data to fuel targeted experiences
• Experience working in a multi-product, multi-brand environment would be advantageous

Benefits 

•  A competitive salary and bonus package
• Employer matching pension up to 7.5%
• Hybrid working approach of in-office (2 days per week) and working from home, and a “Work from Home” budget to help contribute towards a great work environment at home
• Excellent maternity, paternity and adoption leave policy, for those key moments in your life
• 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
• Up to 30 days per year “working from anywhere”
• A healthy learning and training budget
• Electric vehicles scheme 
• In office gym
• Free breakfast in the office daily
• Health insurance
• Free access to the Calm and Peppy app for physical and mental health
• Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected 

If you are interested in discussing this role further, please apply using the link below or contact Jasmin@3Search.co.ukfor more information.

3Search’s customer care and unrivalled marketing expertise will supercharge your marketing career. We are dedicated to promoting equality of opportunity for all employees and job applicants.