Head Of Student Marketing

LSE is committed to building a diverse, equitable and truly inclusive university Salary from £59,670 to £69,092 per annum inclusive with potential to progress to £76,562 pa inclusive of London allowance LSE is one of the world’s leading institutions for the study of the social sciences. With 18 Nobel Prize winners, 37 past or present heads of state and ranking among the top 50 universities in the world (QS 2024), we are a truly international university at the forefront of global policy debate. As part of our new student recruitment strategy, we are appointing to a number of pivotal new leadership roles across our Recruitment & Admissions team, where this post is located. Our new strategy sets out LSE’s increased commitment to attracting a truly global and diverse range of Students, and it is vital that we maximise the impact of our financial support for this strategy to succeed.  The Head of Student Marketing is a new leadership position, reporting directly to the Director of Recruitment and Admissions. We are looking for someone with the ability to provide clear direction for the team and support them to deliver on strategic objectives. The Student Marketing team has primary responsibility for: Student marketing campaigns and collateral – Management of Student Marketing channels and campaigns to deliver prospective student (lead) generation targets for Home and International students, including those for diversity and access. CRM - Implementation and operation of the CRM system throughout the student journey, including digital event management. Market Research and Intelligence (MRI) – Providing insight into customers, markets, competition and sector best practice, and using this intelligence to inform and influence plans and approaches across the School. Candidates must have: Experience of creating and delivering strategic marketing plans Experience of working with CRM systems and maximising their potential to enhance business processes and outcomes Experience of utilising insight to plan and deliver innovative digital marketing campaigns We offer an occupational pension scheme, generous annual leave, hybrid working, and excellent training and development opportunities. For further information about the post, please see the how to apply document, job description and the person specification. To apply for this post, please go to www.jobs.lse.ac.uk. If you have any technical queries with applying on the online system, please use the “contact us” links at the bottom of the LSE Jobs page. Should you have any queries about the role, please email Zach Collins: Z.Collins@lse.ac.uk. The closing date for receipt of applications is 2 February 2024 (23.59 UK time). Regrettably, we are unable to accept any late applications. Interviews will take place w/c 26 February, 2024