Influencer Partnerships & Affiliate Manager

About the Role

We are looking for an Influencer Partnerships & Affiliate Manager on a three-month contract basis (option of long term contract). The successful candidate will manage the brand’s influencer paid partnerships with a focus on driving conversion and ROI for the upcoming biggest launches of the year this spring, which fall back-to-back this spring. You will be a data-led individual, adept at identifying sales-driving and EMV (Estimated Media Value) driving creators in the luxury skincare space. Using this data and expertise, you will deliver EMV and ROI focused paid partnership campaigns from end-to-end. You will be confident in full influencer campaign delivery from procurement and onboarding to briefing and reporting.

You'll Do

• Working with the Senior Influencer & Advocacy Manager to set the strategy for paid partnership campaigns.
• Driving the Global Influencer Marketing vision, delivering end-to-end paid influencer campaigns and viral activations to support key product launches.
• Responsible for end-to-end relationship management with influencers, included but not limited to outreach, negotiation, content briefing, nurturing relationships, and evaluating performance.
• Collating and analyzing data including conversion, ROI, Earned Media Value (EMV) and new customer acquisition in order to stay agile and reactive, defining best practices for future activations.
• Manage third-party affiliate platforms such as Shop My Shelf, identifying and onboarding sales-driving profiles in the luxury skincare space.
• Ensuring affiliate community is kept up to date with key marketing moments and product launches, ensuring each profile has a unique discount code.
• Working closely on a daily basis with the Allies Media Team, identifying and utilising successful influencer content for paid media usage, and negotiating paid media usage.
• Work closely with the Community Coordinator to share ideas and communicate about emerging converting and high EMV driving talent to consider paid partnerships for the upcoming launches.
• Work closely with the social team to optimize influencer and ambassador content across brand-owned channels

KPIs:

• As the lead in partnership campaigns, you will measure the success of each activation based on sales conversion and the overall return on investment.
• In addition, you will be committed to securing content that drives a high Earned Media Value (EMV) and engagement rate, relative to the reach of the partner.

You are

• Located in London
• Proven experience in influencer marketing with a focus on outreach, briefing, content management, and reporting.
• Demonstrated ability to negotiate favorable terms and contracts with influencers.
• Extensive experience in managing influencer campaigns on Instagram, TikTok, and YouTube.
• Excellent written and verbal communication skills that are aligned to the brands tone of voice.
• Experience of working with affiliate platforms (such as ShopMy) and social listening tools (such as Tribe Dynamic).
• An innate interest in data collation and analysis.
• Strong knowledge of social media platforms (including but not limited to Instagram, TikTok, and YouTube) and platform/content best practices.
• Have experience and interest in the luxury skincare industry, with a positive, proactive, and self-starting attitude

Why us?

• Influence: Your ideas and expertise will play a crucial role in developing our footprint.
• Innovation: Collaborate with a forward-thinking team dedicated to pushing boundaries.
• Progress: Evolve your career alongside our growth.
• Flexibility: Embrace a remote work model that cherishes work-life balance.
• Community: Become part of a tight-knit team where every voice matters.

At Allies Group, we celebrate diversity among all people. Therefore, we are committed to providing equal opportunities to all applicants. We promote a diverse and inclusive work environment and would like to make you feel comfortable in your own skin. Please let us know the names, pronouns, and form of address you would like to be used. These will be respected by us regardless of whether they correspond to information in certificates or other documents.
Any questions? Contact our People & Culture Manager Emily Max via jobs@allies.group.
The contact to the complaint office, according to AGG, is:
compliance@allies.group

About us

At ALLIES, formula is everything. We make efficacious skincare for all skins at every stage of life.
Our products are sold globally in major international multi-store retailers like Sephora SEA, SPACENK, Galleries Lafayette, MECCA, as well as thorough our own eCommerce platform.