AddressCREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team
With the explosion of growth in eCom and Amazon, Mattel has acted quickly to win in this space by evolving our operating model, team structure and brand proposition to enable us to succeed and be partners of choice for Amazon. As a result, we have seen significant sales growth ahead of the trend in this area!
The Mattel Amazon team operates as a separate Regional Team within Europe, set up in a matrix structure with dedicated Sales, Marketing, Finance, Supply Chain and HR functions, located across the region in UK, Germany, France, Italy, Spain and Netherlands. In addition to managing Amazon for the region, the team also drives the strategy of marketplaces and acts as a center of excellence for all things eCom.
In line with Amazon’s expansion we’ve also evolved from managing 5 European markets to 9, with Netherlands, Sweden, Poland and Belgium launching over the last 3 years. We have also introduced a new Marketing team with regional focus on Category Management and Media. This has further supported how we can partner closely with Amazon to leverage our joint strategy and solidify our strong pan-European business relationship.
We always strive to challenge and re-invent our ways of operating to ensure we continue winning in the eCom space – if you’re motivated by this challenge then come and join us!
The Opportunity
We’re looking a passionate and driven professional with strong analytical skills to manage & develop our partnership in the fast-paced world of Amazon, in order to drive POS and increase our market share in UK + EU. You will lead the EMEA deals strategy and execute together with all Amazon markets. You will also ensure our business is a healthy one, with tools and resources available to you, and be the first point of contact internally and externally on topics assigned to you. In short, you will help to ensure we keep winning in this competitive landscape!
You will undertake regional responsibilities, work with cross-functional teams, and become a senior stakeholder within the Mattel Amazon EMEA team.
You will successfully collaborate with sales and marketing, and with Amazon, to deliver best in class sales activation and promotional strategies, helping Mattel reach #1 Toy Retailer on Amazon!
What Your Impact Will Be:
Customer Facing
- Manage day-to day Amazon relationship at EMEA level for selected topics, with several stakeholders at different levels of seniority
- Main owner of EMEA business health: Amazon and Mattel profitability, top line and market share, liaison with internal and external stakeholders
- Main owner of EMEA promotions: deals strategy, playbook, budget allocation, line selection; in line with the regional strategy
- Closely collaborate with Amazon stakeholders to ensure listings and continuous availability of the Mattel range on the site
- Represent the company during trade fairs and showroom visits
Product Forecasting and replenishment
- Oversee monthly POS forecasting for a large portfolio of brands and products that influences production
- Turnover forecasting on a weekly basis for submission to management
- Engage with Customer Service to inform buyers about product availability and delivery timings
- Participate in supply chain projects that will develop efficiencies for the company and deliver improved customer service
Strategy
- Support the ongoing evolution and implementation of the Go to Market strategy, and other regional projects and initiatives, as a senior member of cross functional teams (Supply Chain, Marketing, IT…)
- Co-owner of Amazon EU Exclusives strategy
- Develop and maintain in-depth knowledge of retailers’ and toy market dynamics
- Identify shopper & ecommerce trends for business growth and implement initiatives & action plans
Trade Marketing & Activity Planning
- Support Regional Customer Range Planning/Selection (with input from category team)
- Plan and execute customer marketing activities and promotions in collaboration with brand activation
- Collaborate with the Amazon Category and Media team to maximize turnover and ROI of respective initiative
Data Analysis and Reporting
- In collaboration with the analytics team, lead the EMEA reporting, and ensure right reports are available at all times
- Manage and monitor KPIs in order to deliver on objectives and accelerate business growth
- Monitor the online analytics tool and take corrective action steps when the online implementation KPIs fail to adhere with target (e.g. reviews, digital content, frequent out-of-stocks etc)
Financial
- Manage and track the allocated EMEA budget & maintain the respective audit trails
- Sales and spending forecasting
Management and leadership
- Manage and ensure professional development of direct reports
- Represent the Amazon Europe team internally and externally on assigned projects
- Together with the rest of the team, act as a centre of competence and expertise for e-retail towards the rest of the organization
What We’re Looking For:
- Highly competitive mindset & Business results oriented: ability to perform, to budget and manage forecast.
- Strong analytical, problem solving and project management skills.
- Experience dealing with Amazon.
- Demonstrable experience in Sales / Marketing / Retail / FMCG, ideally with solid Key Account Management experience in a multinational environment.
- Ability to build relationships within a matrix business environment and handle diverse audiences
- Execution focused.
- Agility, adaptability, and emotional intelligence.
- Proven stakeholder management and influencing skills.
- Natural ability to drive performance
- Ability to work in wide variety of projects with tight deadlines.
- Good understanding of online / digital metrics
- Bachelor/ Master/ Diploma desirable.
- Fluency in English, European language is advantageous.
What It’s Like to Work Here
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.
