Marketing And Communications Lead

Overview

FPA is a campaigning organisation at the heart of the fight for warm, well-insulated homes and clean and affordable energy, under the control of people and communities. We want to see the UK’s energy system decarbonised as rapidly as possible, with a just transition for communities and workers. Alongside pensioners groups, trades unions, disabled campaigners, tenants’ organisations and others on the frontline of fuel poverty, we’re using protest and direct action to fight for real, sustainable solutions to the cold homes crisis. We are looking for a committed comms professional who shares our passion and values to expand our team!

The process

We’re running an inclusive and transparent application process to ensure a diverse range of people are able to demonstrate their fit for the team. Taking a CV-less approach means we’ll be focusing on the most critical things to compare candidates on, and by answering our three questions you can feel confident you’ve highlighted the most relevant experience and skills you have. 

About the role

Fuel Poverty Action (FPA) is looking for an experienced Communications Lead to help us amplify our voice, extend our reach and increase the engagement of our members and supporters.

This new role is pivotal in communicating our activities and outcomes to our network of members, supporters, and the broader public. 

As the Communications Lead, you will work closely with our core team and report to the Operations Lead. 

What you might find yourself doing:

• Campaign Promotion: Promote our events, actions, and mobilisations to maximise participation and support.

• Managing Social Media: Oversee all content on our social media platforms to keep our followers engaged and informed.

• Regular Newsletter: Curate, create and send out our quarterly newsletter to update our supporters on our latest campaigns and achievements.

• Website Management: Keep our website content fresh and oversee any improvements or updates.

• Internal Communications: Help the core team to keep stakeholders engaged and informed

• Press and Media Coordination: Work with other team members to handle press and media relations.

• CRM Management: Assist our Operations Lead in managing our CRM system to maintain accurate and up-to-date records of our contacts.

• Communications Strategy: Help develop, monitor and evolve our overall comms plan, alongside the core team, to ensure it has the most impact.

• Team Support: Provide insights and support to the core team as needed.

About You

You’ll thrive in this role if you:

• are highly organised and comfortable self-managing

• have strong written and verbal communication skills

• have a good understanding of accessibility and inclusive communication

• are passionate about social justice and committed to the mission of Fuel Poverty Action

• have a good working knowledge of social media platforms

• are aware of your own learning needs and open to trying new things

• enjoy sharing your knowledge and skills with others

It is also desirable (but not necessary) for you to have:

• technical knowledge of (or a desire to learn) graphic design and video

• an understanding of web analytics

• successfully contributed to the launch of a new website

• previous experience using and adapting CRM systems effectively

• experience of writing press releases and conducting media interviews

Key details

Salary: £32-£36k/year, depending on circumstances (FPA’s egalitarian payscale ensures all employees are contracted on the same terms and conditions). Applications from freelancers welcome - let us know your standard day rate.

Location: Remote

Working hours: 30 hours/week, flexible but will include anti-social hours

Contract: Permanent

How to apply

These three questions replace any traditional CV or cover letter. We want to give you space to speak to the most important aspects of your experience in relation to this job. Feel free to draw from professional or personal experiences.

1. Describe a time you created a multiplatform promotional campaign for a mission-driven organisation.  What challenges did you face and what approaches did you take to overcome those challenges?

2. Describe a time when you created accessible web content for a diverse audience. What steps did you take (or not take) to ensure the content was inclusive and accessible to everyone, including those with disabilities?

3. As a small team we often need to be flexible and adaptable, while also supporting one another to make the best use of our strengths. Share up to three unique strengths or perspectives you think you would bring to this team and role, and how they've been helpful to you in the past.

You may wish to refer back to the job advert and think about examples of the key competencies outlined there, but we’d also love to learn about other skills and experiences you would bring, even if ithey are not mentioned above.

We recommend writing roughly 500 words on each question (max 600 words).

Questions

• Can people outside of the UK apply for this role?

  • This opportunity is only open to UK residents. 

• Is there an office space?

  • We are a fully remote team.