Marketing Associate

Position: Marketing Associate

Location: London, UK

About Us:
We are a leading African-focused B2B e-commerce platform dedicated to transforming the way African businesses connect, communicate, and conduct transactions across the continent and beyond. Our mission is to empower African vendors and buyers, enabling them to expand their reach, streamline their operations, and achieve sustainable growth. Based in the heart of London, we are at the forefront of driving innovation and accessibility in the African B2B marketplace.

Role Overview:
As a Marketing Associate, you will play a crucial role in developing and executing our marketing strategies, both online and offline, to enhance our brand presence, engage our target audience across Africa, and support our overarching business objectives. This position requires a blend of creativity, analytical prowess, and fluency in French, as it is key to engaging effectively with our French-speaking markets in Africa.

Key Responsibilities:

Strategize and implement comprehensive digital marketing campaigns tailored to the African market, including SEO/SEM, email marketing, social media, and display advertising.
Lead offline marketing efforts, including events, workshops, and partnerships, to strengthen our presence and relationships across African markets.
Conduct market research to gather insights on African business needs, market trends, and opportunities, with a focus on French-speaking countries.
Collaborate with the content team to develop marketing materials that resonate with African businesses, ensuring brand consistency across all channels.
Measure and analyze campaign performance, leveraging data to refine and optimize future marketing strategies.
Manage and grow our social media presence, creating content that engages African B2B communities and highlights the unique benefits of our platform.
Work closely with external agencies and vendors to deliver impactful marketing projects and campaigns.
Provide marketing support to the sales team, equipping them with insights and materials to enhance lead generation and conversion rates within the African market.
Requirements:

Bachelor's degree in Marketing, Business, or related field, with a strong understanding of the African business landscape.
Proven marketing experience, ideally within an e-commerce or B2B environment focused on African markets.
Fluent in French and English, with outstanding communication and content creation skills.
Expertise in digital marketing tools and analytics platforms, with a capacity to translate data into actionable insights.
Creative and strategic thinker with a passion for the African market and a commitment to driving business success.
Ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines and objectives.
Team-oriented, with the ability to work collaboratively in a multicultural environment.
What We Offer:

A competitive salary and benefits package.
A dynamic, multicultural work environment, with a team that's passionate about making a difference in the African B2B marketplace.
Opportunities for professional development and growth within a rapidly expanding company.
Central London office location, fostering a vibrant and inclusive team culture.
How to Apply:
Interested candidates should submit their CV and a cover letter detailing their interest in the role, their relevant experience, and specifically how they can contribute to the growth of an African-focused B2B e-commerce platform. Highlight any direct experience with African markets or French-speaking communities.