Marketing Campaign Manager

About Us

We are the world’s largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have global impact.

About the Role

This role will support the development and delivery of Marketing Campaigns and strategy for OxfordAQA International Qualifications to drive reach, recognition, usage, and advocacy across key customer segments, in line with departmental/ divisional objectives.

The post holder will contribute to marketing planning and execution of marketing activities, with a strong initial focus on marketing automation and lead generation. On agreed areas they will take the lead on campaign development. Day to day activities could include contributing to campaign planning, building or adjusting an email nurture journey, briefing designers, and meeting with sales colleagues to get customer feedback.

OxfordAQA is a partnership between Oxford University Press (a department of the University of Oxford) and AQA, by far the UK’s largest provider of GCSEs and A-levels. Find out more

Key responsibilities in this role will include:

• Contribute to the development of marketing plans and messaging with clear marketing objectives and KPls, taking the lead on the planning and delivery of agreed campaigns.
• Research, devise, and assist in the implementation of integrated Marketing Campaigns (with a focus on email automation and lead generation).
• Use research and data to inform campaigns and achieve maximum impact, ensuring that the voice of the customer is represented in all activities.
• Write impactful and detailed messaging, boilerplate and on-product copy and ensure consistency across customer-facing channels regionally and globally.
• Utilize data analytics to track campaigns and adjust tactics to optimize reach and engagement regularly.
• Delegate, oversee and review work set to and external agencies/ freelancers
• Coordinate our presence and attend conferences and events, as required.
• Develop campaign plan tactics within the guidelines set out by Compliance & Ethical Marketing policies.
• Support marketing team workflows, consistently making recommendations for streamlining processes, and taking ownership of agreed processes, where appropriate.

Please this role will need to undertake occasional international travels.

We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office. 

About You

To be successful in this role, you will ideally have/be:

• Experience of contributing to multi-channel digital Marketing Campaigns
• Experience in marketing automation, ideally with a focus on lead generation
• Knowledge/ experience of the Education of Assessment sector is highly desirable
• Familiar with marketing fundamentals (use of data, KPIs, customer lifecycle, customer journey)
• Excellent interpersonal, presentation and communication skills (written and verbal), including copywriting
• Customer-focused, solution-focused, team player
• Able to synthesize data and information and use it to inform campaign planning
• Creative thinker, willingness and flexibility to embrace change
• Ability to multi-task and comfortable working across different project simultaneously
• Ability to work to tight deadlines and prioritise successfully

Benefits

We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies. 

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts. 

Please see our Rewards and Recognition page for more information.

Queries

Please contact cynthia.yue@oup.com with any queries relating to this role.

Please note this advert may be removed before the advertised end date, so we encourage you to apply as soon as possible.

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.