Marketing Cloud Returner Programme

If you have previously worked in, or are currently working in marketing, you will feel the struggle of keeping up with the latest marketing trends and strategies. It can be overwhelming, and it’s not possible to know everything. Instead people are having to carve out a niche in marketing and choose a platform they can really work with.

If you have a marketing background, you should definitely consider Marketing Cloud as your speciality. You will be able to leverage your existing skills and experience with specialist knowledge, making you a valuable resource in the job market. Some of our trainees have been lucky enough to have three job offers on the table once they have skilled up, so if you want to be in-demand, then read on to find out more.

Salesforce Marketing Cloud is a product sold by Salesforce. It is used by businesses looking to better understand customers by enabling them to speak to them with the right message, in the right tone, at the right time.

This platform has so many possibilities, all targeted around the world of marketing with the objective of putting the customer at the centre of every interaction and experience. Managing how and when a customer interacts with a brand can be complicated just by using traditional methods, but Salesforce Marketing Cloud allows you to tailor content for customers across multiple channels such as email, online, mobile, e-commerce, social, and communities and report back in real time.

Depending on your previous skills, experience, and the type of work you are looking for, there are several types of Marketing Cloud roles available both in-house and at consultancies. These roles work for a variety of clients. Some roles combine opportunities to build journeys and use your creativity, while others are far more technical or data-driven.

Some job titles for Marketing Cloud professionals include:

·       Digital Marketing Manager

·       Email Marketing Specialist

·       Marketing Automation Specialist

·       Marketing Cloud Administrator

·       Marketing Cloud Analyst

·       Marketing Cloud Architect

·       Marketing Data Analyst

·       Marketing Cloud Consultant

·       Marketing Cloud Developer

·       Marketing Cloud Product Manager

·       Marketing Operations

Average salaries range from about £60k  with flexibility.

Find out more here about the career opportunities and how to train in Marketing Cloud