Marketing & Communications Officer

We are seeking a highly motivated and dedicated Marketing and Communication Officer to join Groundwork North East and Cumbria.

Marketing & Communications Officer
Reports to: Business Development Manager
Responsible for: Planning, executing, and overseeing marketing and communication strategies
Location: Flexible locations across the North East                                              
Salary: Circa £27,000 per annum
Hours: 37 Hours Per Week

Job Summary

As a key member of our Business Development Team, you will be responsible for planning, executing, and overseeing marketing and communication strategies to promote Groundwork’s mission, raise awareness, support the project team and drive in particular corporate engagement and investment.

Key Tasks

Key Responsibilities

Provision of a range of administration support to the Regional Property Manager to support delivery of the Facilities service provision across all sites, including:

• Marketing Strategy: Develop and implement comprehensive marketing plans with Head of Business Development to effectively promote the Groundwork’s initiatives, events, and campaigns across various channels, including digital platforms, social media, email, and traditional media outlets.
• Content Creation: Create compelling and impactful content, including written materials, graphics, videos, and visuals, that resonates with our target audience and conveys the Groundwork’s mission and impact.
• Social Media Management: Manage and maintain our social media presence, including content scheduling, business to business / business to customer engagement, and monitoring performance metrics to drive growth
• Public Relations: Work alongside with our external PR agency to support them securing coverage which will create opportunities for Groundwork to be featured in relevant news outlets and publications.
• Website Management: With support from the Business Development team oversee Groundwork’s website, ensuring it is up-to-date, user-friendly, and optimized for search engines to drive traffic and increase online visibility.
• Campaigns and Communications: Develop and execute our business development and project campaigns and communication strategies to nurture relationships, express gratitude, and encourage ongoing support
• Brand Management: Maintain and uphold the Groundwork brand identity and guidelines across all communication channels, ensuring consistent messaging and visual representation
• Analytics and Reporting: Monitor and analyse marketing efforts' performance, providing reports to the Head of Business Development and making data-driven recommendations for improvement.
• Integrate with wider teams and share knowledge/best practice to benefit the organisation

Additional responsibilities

• A commitment to maintaining Continuous Professional Development
• Keep up to date with best practice in marketing and comply with relevant legislation and regulation e.g. GDPR, social media policy and photo permission policy.
• Comply with all organisational policy, procedures and systems.
• To be aware of, and assume the appropriate level of responsibility for, safeguarding and promoting the welfare of children, young people and vulnerable adults and to report any concerns in accordance with the organisation’s safeguarding policies 
• Ability to work outside normal office hours.
• Any other duties commensurate with the level of the post.

Closing date: Midnight on Wednesday 14th February 2024

Interested? 

If you would like to apply and find out more about this position, pleaseclick the applybutton and follow the instructions on our website.

Make yourself at home:

We want you to be yourself at Groundwork and we value everything that makes you unique. We recognise and celebrate your difference and together we make Groundwork a special and great place to work. As a Disability Confident employer we offer a guaranteed interview to applicants with a disability who meet the essential criteria for the role.

At Groundwork we ensure that we provide a safe environment for adults, children and young people to take part in any activity or service that we organise. We are committed to creating a culture that promotes safeguarding and the welfare of all children, young people and adults at risk. Our safer recruitment practices support this by ensuring that there is a consistent and comprehensive process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all the people we appoint are suitable to work with our children, young people and adults.

No agencies please.