Marketing Coordinator

Marketing Coordinator

Inspire Resourcing are currently recruiting a Marketing Coordinator on behalf of our client based in Chesterfield.

This is a fantastic opportunity to join a market leading business with a great culture & exciting projects.

Main Duties:

• Assist the Head of Marketing in developing and executing trade marketing strategies to drive brand awareness, engagement and sales growth.
• Create and maintain brand training content.
• Work with the Head of Marketing and Senior E-commerce Executive to review and update each of the brand’s trade media portals.
• Audit the brand’s digital presence on retailer and distributor platforms.
• Monitor and analyse market, brand and competitor activities to inform on strategic decisions.
• Collaborate with the Head of Marketing and Sales Team to ensure consistency in messaging and branding across all channels, aligning trade marketing initiatives and sales objectives for independent account base.
• Support with product launch campaigns and sales promotions.
• Creation of a quarterly newsletter for our international distributors.
• Maintaining and updating brand workbooks.
• Working with the Sales Team on creating lead generation strategies via digital and traditional direct mail campaigns.
• Track B2B marketing performance and return on investment.
• Collaborate with cross-functional teams to create and implement campaigns and content that align with each brand’s overall ethos.
• Occasional attendance at trade shows and customer meetings.
• Proactively research and present ideas for content and wider marketing campaigns.
• Supporting the wider Marketing Team with ad-hoc duties and daily marketing activities, including event preparation.
• Monitoring sales enquiries and distributing these to relevant members of the Sales team.
• Support the Head of Marketing to keep B2B brand presentations fresh and up to date.
• Work with the wider marketing team to create, manage and regularly update all brands and company LinkedIn pages.

Requirements:

• Be confident communicating with consumers and customers.
• Demonstrate excellent written and verbal communication skills.
• Be able to effectively tailor content and approach to different brands’ tones of voice.
• Have an analytic mind looking for ways to drive brand awareness and better support the customer base.
• Have experience creating training content.
• Be confident with words and willing to adapt a writing style to suit different audiences.
• Be flexible and willing to put hand to any tasks to support the department/wider business.
• Be able to work to tight deadlines.
• Demonstrate strong attention to detail.