Address
Form of work Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Summary:
Champions the role of Marketing Effectiveness and lead the development and application of processes, techniques, and learnings to improve and understand the ROMI within the M&C EU.
Job Description:
Key accountabilities:
Working with the Global Effectiveness Team contribute to the continuous development of the ROMI (Return-on-marketing-investment) toolkit (including the ROMl Tool) and Marketing Effectiveness measurement framework by providing relevant EU insights and challenge
Working alongside the Global Effectiveness Team, drive the implementation of the Effectiveness Framework, ROMI toolkit (KPI’s, deep dives) and ROMI Tool within M&C EU PU taking responsibility for the ongoing management and providing feedback and improvement ideas to the global team
Be an active contributor to the Marketing Effectiveness Network by sharing insights, analytical approaches and suggesting future enhancements as well as identifying best practise from other markets to adopt across BP.
Ensure data integrity and processes are systematically met for inputs into Marketing Effectiveness models, dashboards and analysis in line with global standards
Champion the role of Marketing Effectiveness within M&C EU and facilitate and embed a measurement and effectiveness culture for marketing investments, working with the marketing team to frame the measurement approach and analyse and evaluate activity effectiveness
Be the single point of contact between Marketing M&C EU and Global Effectiveness team.
Support the marketing planning process within M&C EU by ensuring that effectiveness learnings are incorporated in the development of marketing plans
Work with key stakeholders (operations, convenience, marketing and finance) to communicate and ensure understanding of marketing and promo effectiveness evaluations, determine plans to improve performance and monitor execution
Education:
University degree or equivalent experience is essential & a business qualification is desirable
Experience:
Significant business experience in Marketing especially measuring and monitoring impact of initiatives
Strong influencing skills with necessary credibility to challenge and support engagements at a senior level and present compelling insights.
Experience in Retail is preferred.
Required Marketing competencies:
Using Market Research Effectively
Translating Marketing Strategy into Marketing Plans
Sector, market, customer and competitor understanding
Project Management
Additional Skills:
Numerical bias with excellent excel and analytical capabilities
Performance Monitoring
Why Join our team?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.
Reinvent your career as you help our business meet the challenges of the future. Thinking about applying? Learn more about our amazing discretionary UK reward and benefits to help you get the most out of work and life.
Apply now!
Travel Requirement
Up to 10% travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
