Marketing Executive

We are looking for an experienced and versatile Marketing Executive to join our team. The successful candidate will be responsible for developing and executing comprehensive marketing strategies across various channels, including PPC, SEO, branding, social media, and PR. This role requires a strategic mindset, creative thinking, and strong analytical skills to drive business growth and enhance brand visibility.

You must live in the Liverpool/Merseydide/Cheshire/Lancs region. Able to commute to a remote office in Skelmersdale

Key Responsibilities:

1. Develop and implement integrated marketing strategies that encompass PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), branding, social media, and PR to achieve business objectives and drive customer acquisition.
2. Plan and execute PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising to maximize ROI and generate leads.
3. Conduct keyword research, optimize website content, and monitor SEO performance to improve search engine rankings and organic traffic.
4. Collaborate with the design team to create engaging branding materials, including logos, brand guidelines, and marketing collateral.
5. Manage social media channels, create content calendars, and engage with the audience to build brand awareness and drive engagement.
6. Develop and execute PR strategies, including press releases, media relations, and influencer partnerships, to enhance brand reputation and generate positive publicity.
7. Analyze marketing data and KPIs to track campaign performance, identify trends, and make data-driven decisions to optimize marketing strategies.
8. Stay updated with industry trends, best practices, and emerging technologies in digital marketing to ensure the company remains competitive and innovative.
9. Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business goals.
10. Manage budgets, timelines, and resources effectively to ensure marketing projects are delivered on time and within budget constraints.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in developing and implementing successful marketing strategies across PPC, SEO, branding, social media, and PR.
• Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, SEO tools, social media management tools, and PR platforms.
• Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns for performance.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinking with the ability to generate innovative ideas and solutions.
• Strong project management skills with the ability to multitask and prioritize tasks effectively.
• Experience in B2B or B2C marketing is a plus.
• Certifications in digital marketing, PPC, SEO, or related fields are desirable.

this role will suit a versatile ambitious Marketing Executive who has gained 1-3 years work experience and looking to take responsibility for the full marketing activities and gaining a broad understanding of brand development and a wider marketing duties and co-ordinating 3rd parties.

This job description is intended to provide a general overview of the responsibilities and requirements for the position of Marketing Executive. Duties and responsibilities may evolve over time, and management may modify them to meet the changing needs of the business.