Marketing Executive - Part Time - School Hours

Service Overview

MSP LAB is seeking a passionate and creative Marketing Executive 2-3 days a week, working reduced hours to deliver the company’s marketing requirements, including:

• Social Media Strategy
• Engaging content for various marketing channels
• Brand ownership and promotion
• Event Co-ordination and Organisation
• Webinars
• Case Studies and other printed and electronic assets
• Partner and supplier marketing relationships and MDF arrangements
• Outreach emails, drip and nurture campaigns
• Newsletters

Required Competencies

The ideal candidate will be able to demonstrate:

• Excellent telephone and communication skills.
• Strong organisational and multitasking abilities.
• Experience in digital marketing.
• A solid understanding of social media platforms and digital marketing strategies.
• Creative thinking and problem-solving.
• Graphic design capabilities, using Canva or equivalent.
• Ability to produce accurate copywriting aligned with our brand.

Responsibilities and Tasks

• Leverage your experience and our portfolio of accomplished industry-leading technologies to develop and deliver marketing strategies.
• Create and manage an annual marketing calendar.
• Take the lead on planning and organising MSP LAB’s exhibitions at Industry events.
• Ensure that all marketing efforts resonate with and seek to improve and build MSP LAB’s brand image.
• Oversee the marketing campaigns and events as set out in the marketing strategy.
• Increase the visibility of our social media accounts through close management of content, cadence and messaging.
• Regularly review our website and social media account analytics and identify ways to improve their performance.
• Develop and maintain nurture and drip email campaigns using our CRM and emailing software.
• Liaise with strategic suppliers to leverage Marketing Development Funds and to plan joint events and campaigns.

You will work closely with the two principals of the business on a mission to grow the business, supported by a brilliant marketing team-effort.

KPIs

• Key Performance Indicators (KPI) will be agreed upon and reviewed quarterly.

Personal Attributes and Experience

• You will have demonstrable experience in marketing, with the ability to develop a strategy and to deliver on all elements of it.
• You will have commercial awareness and, ideally, have experience with Independent Schools or professional services clients.
• Consistently deliver outstanding events, campaigns and brand management.
• Highly effective verbal and written communicator with excellent attention to detail.
• Second-to-none organisational planning skills.
• Ability to work independently and collaborate with our team.
• A “self-starter” who can add value to and help mature existing processes.
• Must have a suitable home working environment.
• We love people who exhibit enthusiasm, positivity, fearlessness, tenacity, candour, innovation, and consistency.

Benefits

• Be part of an exciting industry authority that is growing at a rapid pace.
• Salary range £22,000 to £25,000 (pro-rata) per annum and Company Pension scheme
• Hybrid Working Pattern: Work from home with visits to our Gloucestershire office.
• All IT Equipment needed to work from home, including Laptop and Monitor.
• Holiday: 22 Days annual leave (pro-rata) plus bank holidays, which increase with service – plus have your Birthday off!
• Company Perks scheme