Marketing Executive

POST Recruitment are recruiting for an experienced Marketing Executive to join our client, an award-winning software business based in Southport. Working hands-on as part of the marketing team, you will be directly responsible for the planning, technical implementation, and analysis of my client's digital marketing initiatives across the UK and AU.

Key Responsibilities:

• SEO Content and Website Management - maintain my client's online presence and associated data across multiple platforms. Manage offsite and onsite optimisation projects to ensure all online content and user journeys are optimised and up to date.
• Digital Marketing - create, curate, and manage engaging and relevant content across various digital platforms to attract and retain a targeted audience. Manage, monitor, and report on organic and paid digital campaigns including but not limited to social media, PPC and Display. Use data and insights to develop our online campaigns and marketing activity to improve the design, UX, traffic, and content performance of our online channels.
• Collaboration - collaborate with cross-functional teams, including design, sales, and product to ensure consistent messaging and brand representation. Identify opportunities for partnerships, collaborations and influencer marketing to further enhance brand visibility including working with external agencies or vendors when necessary.
• Content Amplification - contribute to the planning, execution, and amplification of monthly webinars, videos, and audio content, including the promotion of our content across digital platforms. The development and oversight of dynamic animation content, encompassing all stages from concept design to final production and implementation in various digital marketing campaigns.
• CRM Marketing - support the wider business to segment, target and engage with multiple audiences, tailoring content to maximise engagement and conversions using Zoho. Use advanced metrics to measure the success of a marketing campaign.
• Reporting and Insights - update and optimise weekly and monthly marketing reports on traffic, engagement, and performance. Analyse, display, and share data to deliver insights into our marketing activity and the wider business to help us understand what’s working and what we could do better.

Your Experience:

Ideally, you will have demonstrable experience in digital media and marketing and be familiar with a marketing automation or CRM platform such as Zoho and have experience in working independently with GoogleAnalytics. A good head for numbers and a can-do attitude - no two days are the same! Industry knowledge is not essential but a background in professional services or B2B SaaS would be very helpful. The ideal person will have/be:

• Digital marketing experience with evidence of progression in responsibility.
• Proficient in Zoho (or similar) and GoogleAnalytics as well as content management systems such as Webflow (or similar).
• Proficient in Canva and Adobe Suite.
• Video editing experience desirable but not essential.
• Highly organised team player with strong time and project management skills.
• Excellent attention to detail.
• Self-motivated, eager to learn and progress - show us what you can do!

What you'll get:

Our client has a positive and high-performance culture, and their team is what sets them apart. They are enthusiastic problem-solvers and where they can’t find a way, they build one, together.

To be part of their team you need to be intelligent, dedicated, and determined to make a difference to the lives of the clients they serve each day. They are looking for people who fire on all cylinders and face challenges head-on.

• Terrific benefits - fresh fruit, coffee, tea & breakfast is supplied daily.
• Hybrid working
• Bonus structure
• A fantastic culture - open communication, great work/life balance, a high performance, and friendly work environment.
• Rewards & recognition - probation celebrations, all-staff birthday and service anniversary celebrations and referral schemes.
• Employee Share Scheme
• Pension Plan

If you are interested in this role, please apply ASAP. This vacancy is being advertised by Post Recruitment Ltd. The services advertised by Post Recruitment Ltd are those of an Employment Agency, visit our website for more detail