Marketing (Internship)

Strategy in Action (SiA) is the world’s first dedicated end-to-end strategy programme, specifically designed to support organisations in formulating, executing and communicating their winning business strategy, enabling them to achieve their most ambitious goals and deliver scalable growth year on year. At the core of the programme is an innovative SaaS platform that codifies strategy formulation and enables execution through a powerful yet user-friendly planning and monitoring interface. SiA represents the culmination of over a decade of experience working with clients of all sizes across a wide variety of industries, combined with rigorous academic research.

The key responsibilities and expectations for this role include:

• Assist in developing and implementing marketing strategies in collaboration with the Strategy in Action team, focusing on SAAS-specific marketing aspects.

• Support in setting and validating marketing objectives for the organization.

• Collaborate with team members to brainstorm and launch impactful initiatives and campaigns aligned with marketing goals.

• Assist in executing digital marketing strategies, including social media, online advertising, and email campaigns, to engage target market personas and increase brand visibility.

• Support in managing and optimizing the company website and SEO strategy to enhance visibility in search results.

• Assist in creating and executing marketing campaigns across various channels, such as email, LinkedIn, and videos, targeting specific customer segments.

• Assist in managing marketing materials for partners to ensure consistent branding and messaging.

• Assist in creating captivating marketing content, including videos, blogs, and whitepapers.

• Support in initiating and managing regular marketing initiatives, such as newsletters and blogs, to nurture relationships with clients and prospects.

Additional Responsibilities:

• Analyze customer and partner data to understand their needs and pain points.

• Analyze marketing performance metrics to provide insights and recommendations for improvement.

• Collaborate with cross-functional teams to align marketing efforts with business objectives.

• Bachelor’s degree in marketing, Business Administration, or a related field.

• Familiarity with SAAS products and settings.

• Proficiency in digital marketing techniques, including SEO, SEM, email marketing, and social media.

• Strong writing skills for crafting impactful content.

• Excellent project management skills.

• Ability to collaborate effectively with teams and external partners.

• Enthusiasm for innovation and staying updated on marketing trends.

• Familiarity with AI tools for enhancing work efficiency.

Direct Report:

• Report directly to the Italy country manager
• Close collaboration with Business Development, Marketing and the Management Team
• Ultimate report is to the CEO

Mindset & Characteristics:

• Passionate about strategy, innovation and technology and eager to learn and grow with SiA
• Excellent communication and presentation skills, both written and verbal
• Self-motivated, proactive and results-oriented, with a strong sense of ownership and accountability
• Collaborative, supportive and team-oriented, with a positive and professional attitude
• Flexible, adaptable and resilient, able to work in a fast-paced and dynamic environment
• Native in Italian and fluent in English is essential
• Availability for occasional travel

Additional Information

• Contract Type: Permanent
• Office Location: London, United Kingdom
• Salary: Competitive Salary + Bonus