Marketing Lead

Pure are recruiting for a dynamic company and, a leading business services B2B company dedicated to delivering innovative solutions to their clients. My client is seeking a skilled and experienced Marketing Professional for the development and implementation of strategic marketing initiatives. If you have a passion for creating compelling content, driving brand awareness, and contributing to business growth, we want to hear from you!

B2B Marketing Executive
Are you a marketing professional who can lead processes, and implement new ideas and ways of working? Able to problem solve. Then please get in touch!
Responsibilities:

1. Strategy Development:

• Collaborate with cross-functional teams to define and execute B2B marketing strategies aligned with business objectives.
• Conduct market research to identify trends, opportunities, and competitive landscape.

1. Content Creation:

• Develop high-quality, engaging content for various platforms, including website, social media, email campaigns, and more.
• Tailor content to different stages of the buyer's journey and target audience segments.

1. Campaign Management:

• Plan and execute integrated marketing campaigns to generate leads, nurture prospects, and support sales efforts.
• Utilize analytics tools to measure and analyze campaign performance, adjusting strategies as needed.

1. Brand Positioning:

• Ensure consistent messaging and brand positioning across all marketing channels.
• Work closely with the design team to maintain brand aesthetics and visual identity.

1. Collaboration:

• Foster strong relationships with sales and other teams to gather insights and ensure alignment between marketing and business goals.
• Working closely with events partners for a cohesive and joined-up approach.
• Collaborate with external partners and agencies as needed.

Qualifications:

• Bachelor's degree in Marketing, Business,
• Proven experience in B2B marketing, with a track record of successful strategy development and execution.
• Strong content creation skills, including writing and editing for various formats.
• Familiarity with marketing automation tools and analytics platforms.
• Excellent communication, interpersonal, and project management skills.

Excellent benefits including a 5% pension match and additional holiday over the Christmas period.
If this sounds like the role you have been looking for then please apply now!