Pure are recruiting for a dynamic company and, a leading business services B2B company dedicated to delivering innovative solutions to their clients. My client is seeking a skilled and experienced Marketing Professional for the development and implementation of strategic marketing initiatives. If you have a passion for creating compelling content, driving brand awareness, and contributing to business growth, we want to hear from you!B2B Marketing ExecutiveAre you a marketing professional who can lead processes, and implement new ideas and ways of working? Able to problem solve. Then please get in touch!Responsibilities:
- Strategy Development:
- Collaborate with cross-functional teams to define and execute B2B marketing strategies aligned with business objectives.
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Content Creation:
- Develop high-quality, engaging content for various platforms, including website, social media, email campaigns, and more.
- Tailor content to different stages of the buyer's journey and target audience segments.
- Campaign Management:
- Plan and execute integrated marketing campaigns to generate leads, nurture prospects, and support sales efforts.
- Utilize analytics tools to measure and analyze campaign performance, adjusting strategies as needed.
- Brand Positioning:
- Ensure consistent messaging and brand positioning across all marketing channels.
- Work closely with the design team to maintain brand aesthetics and visual identity.
- Collaboration:
- Foster strong relationships with sales and other teams to gather insights and ensure alignment between marketing and business goals.
- Working closely with events partners for a cohesive and joined-up approach.
- Collaborate with external partners and agencies as needed.
- Bachelor's degree in Marketing, Business,
- Proven experience in B2B marketing, with a track record of successful strategy development and execution.
- Strong content creation skills, including writing and editing for various formats.
- Familiarity with marketing automation tools and analytics platforms.
- Excellent communication, interpersonal, and project management skills.