Marketing Lead - Uk & International

The Marketing Lead will lead the 3 year strategic marketing plan and the 1 year marketing activation plan for Nelsons brands in the UK and International Distributor Markets.

You will have a fantastic mix of fully owning the marketing activation plans in the UK, and partnering with the distributor teams to maximise growth in the export markets.

Key responsibilities

· Lead the consumer learning plan for the UK – identifying current consumer perceptions, triggers and barriers to growth, and how to recruit new consumers to the brands

· Lead the marketing activation planning and execution – how to build brand equity and brand awareness, and deliver efficient conversion to trial

· Partner effectively with peers in the wider marketing team (global brand strategy, product and innovation, digital, creative) to maximise the creative and commercial impact of marketing activation

· Partner with the UK Commercial team to launch innovation with flair and commercial impact

· Develop shopper marketing and brand education materials that drive conversion to trial

· Lead a team of 2 and an indirect team of marketers at our overseas distributors

· Budget management and return on investment optimisation: annual budget c. £2million

Requirements

• Previous experience marketing branded health or wellness products in the UK, with some exposure to international markets and effective adaptation
• Likely to have 7-10 years+ of marketing experience within business known for strong brand marketing
• Previous experience growing brands in major national retailers (e.g., Boots, Holland & Barrett, Tesco)
• Digitally savvy with credible experience of digital marketing activation and/or ecommerce
• A challenger fast-growth mindset
• Interest in the natural wellness category

Benefits

💰 Annual bonus

🏝 25 days holiday per year PLUS Christmas shut down - whoop!

🌺 Free products and staff discounts to keep you healthy and happy

⏰ 3pm Friday finishes ALL YEAR ROUND (if you have done your work, obvs!)

🏡 Hybrid and flexible working

✨ Paid days off to volunteer for some awesome charities

Cycle to work scheme Free, weekly yoga class We also have regular socials plus all your standard stuff such as pensions, eye test vouchers and season ticket loans. We can tell you all about what is available to you when you start!