Marketing Manager

Position: Digital Marketing Manager
Location: Blackburn
Salary: £35,000 - £45,000

I am currently partnered with a start up in Blackburn, who are seeking an experienced and passionate marketing specialist to join the team.

The Digital Marketing Manager plays a vital role in the Marketing & Customer Engagement department. Responsibilities include contributing to brand maintenance through marketing campaigns, conducting market research, strategizing with marketing professionals, and creating content to enhance campaign success. This dynamic role involves actively managing web, social media, and PR channels, fostering creativity and energy within the team.

Key responsibilities:
▶️Assist in implementing digital marketing strategy for product/solutions roadmap.
▶️Design and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
▶️Create and design content for conferences and events.
▶️Establish a framework for tracking and monitoring customer, competitive, and market landscape for ongoing campaigns.
▶️Formulate strategies to build lasting digital connections
▶️Generate content with support from key stakeholders.
▶️Launch optimized online advertisements to increase company and brand awareness.

Key skills:
⭐Highly creative with experience in identifying target audiences and devising digital campaigns
⭐Experience in creating and maintaining digital content strategies
⭐SEO/ SEM, PPC, Google Analytics, social media & CRM tools with demonstrable experience
⭐Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
⭐Experience in optimising landing pages and user funnels
⭐Experience with A/B testing

Want to find out more? Apply now with your up to date CV and we will be in touch!

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.