Marketing Manager

The Marketing Manager holds an exciting and varied role, with both strategic and hands-on work and will act as part of the senior management team which helps steer the direction of the business.  You are supported by a Marketing Assistant, a digital agency and designers.  This is a rewarding, commercial role working for a growing charity where the work you do will make a huge difference to peoples’ lives.

Main Duties

• Be responsible for the overall marketing strategy working closely with a variety of teams
• Own the Brand guidelines and target audience, ensuring all data is kept up to date
• Develop ideas and strategy for all brands, seasonal and event led marketing campaigns.  Managing all assets within the team and those available to you.
• Manage the implementation of all marketing campaigns
• Continue to develop two company websites including ecommerce, customer UX and SEO
• Manage and grow all social media platforms, produce engaging content, grow followers, represent the brand and products
• Email marketing campaigns to subscribers
• Analyse the efficiency of all marketing activity, ecommerce activity and evolve both from the learnings of the data
• Develop PR and Influencer activity
• Online and offline visual merchandising including POS, brochures and other visuals
• Manage external digital agency relationship
• Attend 2-3 trade shows per year
• Set and manage marketing budgets

Skills and Knowledge

• 3-5 years marketing experience
• Knowledge of managing websites
• Experience of using social media
• Excellent MS Office skills
• Ability to work well in a small team and small business
• Excellent written and verbal communications kills
• Knowledge of Adobe Suite would be desirable