Marketing Manager

Background:
Worcestershire County Cricket Club is one of the 18 major county cricket clubs which make up the England and Wales Cricket Board. We play to the highest level of professional cricket with a history stretching back over 155 years.
Our vision is to become Worcestershire’s premier destination for live sports, entertainment & hospitality, whilst providing great experiences for everyone who comes to New Road.
We are passionate about our people and strive to make our working environment a welcoming and enthusiastic one, fuelling ambition with opportunities and support to help our people achieve their personal and professional goals.
Our values of Trust, Inclusiveness, Kindness, Resilience and Togetherness, resonate across everything we do at the Club and define our culture and behaviours.
Purpose of the Role:
As the club continues to expand its portfolio of sponsors and partners, we are committed to enhancing our fan engagement, membership experience, and overall brand presence. To achieve these goals, we are seeking a driven and experienced Marketing Manager to join our team.
The Marketing Manager will play a crucial role in managing the day-to-day marketing activities of the club, focusing on both cricket products and venue marketing. This role requires a strategic thinker with a hands-on approach to deliver engaging fan experiences, oversee social media content, and ensure a seamless customer journey for our members and ticket holders.
Requirements
Key Duties and Responsibilities:
Day-to-Day Marketing Management:
· Develop and implement marketing strategies for cricket products and venue marketing.
· Coordinate with various departments to ensure cohesive and effective marketing campaigns.
· Monitor and analyse market trends to identify opportunities for growth and improvement.
· Develop and execute a digital advertising plan
· Develop and execute an email marketing plan
· Protect, enhance, and further develop the brand in line with the Club’s vision and values.
Matchday Fan Engagement:
· Lead the planning and delivery of fan engagement activities during matchdays.
· Create memorable experiences for fans, enhancing their connection with the club.
· Collaborate with other departments to ensure smooth execution of fan engagement initiatives.
Social Media and Content Oversight:
· Oversee the club's social media channels, ensuring consistent and high-quality content.
· Line manage the Digital Communications Executive, providing guidance and support.
· Develop and execute social media strategies to increase engagement and follower growth.
Membership & Ticketing collaboration:
· Work closely with the Membership & Ticketing department to enhance the customer journey, while implementing strategies to increase membership and ticket sales.
Data Management:
· Utilise data analytics to inform marketing strategies and decision-making processes. Ensure accurate collection, analysis, and reporting of marketing data.
· Develop data-driven insights to improve fan engagement, membership retention, and overall marketing effectiveness.
Other responsibilities:
We expect our people to demonstrate and promote our values at all times to ensure Worcestershire County Cricket Club’s brand is always held in the highest regard both internally and in public. It is expected that you will:
· Be proactive in promoting inclusiveness across the club and reporting any discrimination that you witness.
· Be committed to safeguarding and promoting the welfare of children, young people and adults at risk that visit the Club.
· Promote a positive environment that is welcoming, friendly and supportive.
· Foster a culture of togetherness and commit to contributing to a strong team ethic.
The nature of our work and the size of our team here at Worcestershire County Cricket Club requires everyone to be flexible, motivated and an excellent team player.
This Job Description is not an exhaustive list of tasks but represents the key duties and responsibilities required by the role. You may be required to take on such reasonable additional or other responsibilities and tasks as we need from time to time.
Person Specification:
You will have:
· Proven experience in a marketing role, preferably within the sports or entertainment industry.
· Strong leadership skills with the ability to manage and motivate a team.
· Excellent communication and interpersonal skills.
· Proficiency in social media platforms and digital marketing tools.
· Ability to work in a fast-paced environment and manage multiple projects simultaneously.
· Creative thinker with a passion for delivering exceptional fan experiences.
· Flexibility is key due to the nature of the business and the varied hours of work that come with it.
You will need to have the Right to Work in the UK or be able to obtain this by the start date. Unfortunately, we are unable to offer visa sponsorship for this role.
Benefits
Hours, benefits and salary:
· This is a full-time role working 35 hours per week over 5 days. During the busy Cricket season, you will be expected to work some evenings and weekends.
· Salary range from £35,000 to £40,000 p/a depending on experience.
· Contributory pension scheme
· Death in Service Cover
· Paid time off at Christmas
· Paid day off for your Birthday
· Access to Pluxee employee benefits and discount platform
· Employee Assistance Programme
· Free city centre parking
· Stunning city centre location with iconic cathedral view
· Complimentary tickets for various Sports venues across Worcester.