Marketing Manager

The Company
Our client is an  innovative Toy manufacturer who are a pioneering force in the global industry. With a successful track record, they create ground breaking and imaginative products that are sold internationally., a global leader in the development, manufacturing, and sales of their products and are committed to creating brands with purpose, demonstrating a flair for bringing remarkable awe-inspiring new products to the market each year. With a unique and exciting NPD pipeline, they are innovators of toy crazes as well as enduring classics and their mission is to produce top quality toys that stand the test of time. Their products are sold in a wide variety of retail outlets from toy stores, department stores, gift shops to online and on TV.
The Role
Reporting to the CEO this is a newly created role. This is an autonomous role in an entrepreneurial and nimble business where they are seeking a visionary and energetic marketing professional to lead and drive the strategic direction of their brands. This will involve rolling your sleeves up and will suit an experienced marketer with a proven track record in the Toy industry, who can elevate their brands presence, enhance customer engagement and accelerate growth. The ideal candidate will have a deep understanding of the market and a passion for creating unforgettable campaigns. This role includes the ideation, strategy development, hands-on deployment, optimisation and analysis of all channel marketing to drive the brand awareness for both B2B and B2C target markets. This role requires a marketer with previous experience in the Toy industry who can create comprehensive multi-channel marketing plans, manage cross-functional teams, and drive results through data-driven decision-making in a fast paced collaborative environment.  
The Person

• Experience in marketing Toy/Games with a focus on multi-channel management and strategic planning.
• Proven track record of hands-on development and execution of successful marketing plans.
• Strong analytical skills and proficiency in marketing analytics tools..
• Experience in determining and implementing relevant technology to support digital marketing goals.