Marketing Manager

About the role

Reporting to the VP, Sales & Marketing, the Marketing Manager will design, support and deliver marketing strategies across Dods corporate subscription services of Political Intelligence to drive revenue growth across the UK and EU.

You will be responsible for translating business objectives into marketing strategies and go-to-market plans to ensure that brand perception, customer acquisition, customer onboarding and success as well as retention goals are achieved. We are looking for someone to join our growing team who is innovative and challenges our way of thinking.

This role can be based at our London or Brussels office. Please specify which location you would prefer to work from in your application. To encourage collaborative working, you will be required to travel between both offices on a regular basis.

About Dods Group Ltd

Dods Group Ltd is a leading political intelligence business covering the Westminster and Brussels parliaments. We provide clients across the corporate, government and charity sectors with insight, intelligence and impact through our comprehensive suite of policy tools.

Our services comprise of three main elements:

• Dods Insight – based in Brussels and London, our industry experts offer real-time analysis and impartial guidance on the latest policy developments and trends.
• Dods Monitoring – our platform offers instant alerts and contextual insight from over 13,000 sources across the UK and the EU.
• Dods People – the original “who is who” in politics, Dods Parliamentary Companion, was established in 1832. Today, our stakeholder management tools cover the UK and the EU, helping you identify and communicate effectively with key contacts.

For further information, please visit: www.dodspolitialintelligence.com

What we are looking for

Our ideal candidate will have:

• Demonstrable experience in marketing – you’ve likely operated at a mid-senior level in your previous roles.
• A proven track record in B2B marketing, such as corporate subscription services, SaaS, media or service information businesses (international experience a plus).
• Proven track record of planning and executing results driven marketing campaigns.
• Expertise in LinkedIn and email marketing, with excellent communication skills (a must-have).
• Demonstrable experience in developing and executing successful data-driven marketing plans. You’ll have a real understanding of data management.
• Proven track record in managing CRM systems and marketing automation workflows.
• Ability to build excellent relations with internal stakeholders and external ones such as event partners. You will be confident reporting and presenting to senior management.
• Experience working with or managing agencies and suppliers/freelancers.
• A keen interest in politics as well as a good understanding of the political calendar, policy processes and political news landscape.
• Excellent project management skills– we have an exciting agenda ahead of us and so you will need to have good organisational and prioritisation skills.

Key responsibilities

The successful candidate will:

• Be responsible for delivering a scalable inbound lead generation strategy to help drive growth of Dods and its service.
• Project manage marketing plans and results-driven marketing campaigns across the service.
• Oversee all aspects of end-to-end campaign management including email; website; digital marketing; analysis; data selections, targeting and build; copywriting; and social media.
• Work with the Heads of EU and UK Services to create compelling content to support lead generation campaigns and audience growth.
• Lead event, media, sponsorship and partnership strategy to foster brand awareness and educate our markets about Dods’ value proposition.
• Build strong trusted internal stakeholder relationships with: a) Sales team – developing campaigns and contributing updates in sales pipeline meetings and supporting revenue-generating initiatives; b) Creative and Content teams – to develop compelling marketing assets, content campaigns and thought leadership to drive engagement and demand.
• Lead the social media and SEO strategy to ensure consistency with overall marketing objectives, grow audiences and engagement.
• Lead the creation of marketing collaterals, customer onboarding materials and website developments.
• Forecast the monthly pipeline, measuring impact of marketing activities and present weekly results to key internal stakeholders.
• Become fluent in the vocabulary of the markets that the company serves, gaining a deep understanding of market structure, trends and participants to effectively design go-to-market and marketing plans that resonate with the target audience.
• Develop an understanding of the competitive landscape and engage with internal stakeholders to best position the value of the company's offering.

What’s in it for you?

You will be joining an organisation with a wealth of experience. Organisations have been turning to us for pertinent information on what’s going on in Government since we first published Dods Parliamentary Companion way back in 1832 and employees want to work with us to develop their careers. We are big on our people, our culture, and our values. We always look to go the extra mile for our employees and provide internal and external training as well as career development and growth.

Employee Benefits (UK):

• Competitive salary, plus bonus
• 25 days annual leave plus Bank holidays, with the option to buy an additional 5 days holiday per year
• Day off for your birthday!
• Flexible, hybrid working environment which values work-life balance and gives you the option to choose how you best work – including 4 weeks to ‘work from anywhere’
• 2 days paid volunteering leave per year to support a charity of your choice
• Life assurance of 4x salary
• Enhanced maternity and paternity leave options
• Continual learning, professional development, and career progression opportunities, with up to 3 paid L&D days per year
• Company Pension Scheme
• Discounted Gym Membership
• Cycle to work and season ticket travel loan scheme
• Exclusive Shard Member Discounts
• In-year employee bonus scheme
• Employee assistance programme
• 4pm finish on Fridays
• Social activities, events and celebrations for you to connect with your team in Brussels and London

If you are interested in being based in the Brussels office, just let us know and we will be happy to explain our benefits to you.

Equal opportunities

We are committed to equality, diversity, and inclusion, we encourage applications from all backgrounds and communities. Dods Group Ltd wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

The organisation needs your help and co-operation to enable it to do this but answering our Equal Opportunity questions is voluntary. The information provided will be kept confidential and will be used for monitoring purposes. Please note, the answers to your questions will be kept separate from your application and not viewed by the Hiring Manager.

How to apply

If you are interested in the role, please submit a copy of your CV and Cover Letter setting out why you are a good ft for the role through our Dods Careers Page. The closing date for applications is 31 March 2024 23:59 with interviews to be held in April. Please note that if we receive a high number of applications, we may close the vacancy earlier than the closing date, so please do apply as soon as possible.