Marketing New Media Manager (mat cover)

The International Marketing team is responsible for the planning and execution of multi-territory media campaigns to support the sale of digital product throughout a film’s life cycle including Premium Windows, VOD, and EST

KEY RESPONSIBILITIES

• Brief and oversee multi-territory media plan and work collaboratively with local teams (if required) to ensure campaigns are nuanced and tailored for markets.
• Manage local clients across a portfolio of territories: presenting upcoming titles, collaborating on in-market support, creating opportunities for Universal title promotion, and approve marketing materials developed by licensees.
• Represent Universal on any industry bodies and trade-wide initiatives within the managed territories.
• In tandem with creative and brand teams in Los Angeles HQ, develop, localise, and seek approval for campaign creative as required by media plan.
• Support budget-spend tracking and financial pacing for a selection of titles, ensure budget documents are up to date and accurate.
• Algin Marketing and Account management to define strategic opportunities and priorities for titles and key account support.
• Work collaboratively across business units, e.g., Theatrical, consumer products, physical licensees, and brand / franchise teams to maximise lifecycle opportunities of managed titles.

• Collaborate with Social/Influencer leads to determine wither budget permits activation.
• Brief PR campaigns to agencies as required.
• Align with Trade Marketing across key local and multi-territory customers and work closely with Creative Services for delivery.
• Monitor campaign results closely and carefully manage media agency to deliver in-line with plan.
• Deliver campaign post campaign wrap-up and contribute to film maker