Marketing Officer - Staff Officer

Our client is looking for a Marketing Officer to join their team in Belfast!

Rate of Pay: £17.09

Location: Belfast City Centre

Hours: 37 hours

Shift Pattern: Mon-Fri 9am to 5pm - Hybrid working offered

Duration: 3 months with option to extend

Start Date: 8th April 2024

Job Description:

The post holder will report to a Deputy Principal and will be responsible for Communications and Engagement for Historic Environment Division (HED) in liaison with Corporate Communications Division (CC). There will be staff management duties overseeing work of administrative team supporting state care monuments.

The post holder will provide input to the Division’s internal and external communication strategies, alongside marketing strategies for each of the relevant projects/business areas within HED.

The post holder will support all parts of HED in developing plans for delivering external communication and engagement activity.

The post holder may be required to work on advertising campaigns, prepare

marketing materials, write speeches, editorials, organise events and prepare editorial.

The main duties and responsibilities will include:

• Manage and generate social media content;
• Evaluate Love Heritage NI brand identity and marketing;
• Liaise with Corporate Communications on HED design and marketing material
• Liaise with Press Office and provide content for the DfC Twitter account;
• Co-ordinate review of web content, ensure DiscoverNI is up to date with all relevant content
• Monitor filming applications at sites for promotional opportunities
• Promote HED events using available resources for maximum impact (European Heritage Open Days, Seasonal events, conservation works/projects);
• Contribute to the development and implementation of plans for HED communications, supporting the Deputy Principal as required, engaging with all parts of the Division to understand their communication needs;
• Building strong relationships with colleagues so as to fully understand, advise and deliver their communication needs;
• Developing and implementing a plan and associated activities (internal and external). This will involve liaising with colleagues to fully understand their key messages and target audiences;
• Active participation at meetings and input to areas of governance appropriate to the Staff Officer grade;
• Reviewing and developing appropriate internal communication channels that effectively enable both top-down and bottom-up style (produce monthly communication report for staff, input to PR planner, DfC staff brief, intranet articles)
• Advising their Deputy Principal on any potential issues around internal and external communication;
• Evaluation of project communication and marketing plans;
• Line management responsibilities;
• Ensuring that the team’s budget is managed in line with current guidance through the maintenance of the financial model;

• Engage with stakeholders including Tourism Ireland, Tourism NI, Councils, National Trust and similar organisations to develop relations and encourage collaborative working. Aiming to increasing awareness of NI Heritage and increasing tourism to HED sites

The above list is not comprehensive but gives a good indication of the main duties of the post. The emphasis on particular duties will vary over time according to business needs.

Essential Experience & Qualifications required:

Applicants must have:

1. A third level qualification in marketing

2. At least 2 years’ post qualification practical professional experience** gained within the last 5 years working in a communications environment.

* A third level qualification is defined as post A-level

Desired Experience: Digital marketing
Please note - This role may be filled before the end of this advertisement. If you are interested please apply as soon as possible