Marketing & Pr Officer

Location: Newcastle-under-Lyme & Stafford Site
Salary: £25,234 - £29,236 per annum (depending on experience)
Hours: 37 hours per week

Newcastle and Stafford Colleges Group (NSCG) are seeking to appoint a dynamic, self-motivated individual to join our busy Marketing, PR and Schools Liaison team in the role of Marketing & PR Officer.  This is a fantastic opportunity to progress your career with an Ofsted Outstanding college. 

NSCG is Staffordshire’s largest and most successful further education college, placed in the top 10% of colleges nationally.  Our vibrant campuses provide a warm and friendly welcome, with first class facilities and a dedicated staff team who put learner success at the heart of everything they do.  Our vision, strategy and culture helps to ensure we are recognised as an outstanding organisation where students and staff thrive, achieve and make a positive contribution to the cultural and economic prosperity of Staffordshire and beyond……we call it being ‘committed to excellence’.  

With a number of exciting capital projects underway to further improve our facilities and student experience, now is an exciting time to start your career journey with Staffordshire’s leading college.

We are looking for an energetic and enthusiastic Marketing & PR Officer to join our award-winning marketing team to contribute towards the development and implementation of the College’s marketing, PR and student recruitment strategy.  

You will be a creative thinker, have a keen eye for detail and the ability to plan and deliver on brand multi-channel marketing communications that influence opinions and behaviour both internally and externally. You’ll do this by utilising a variety of communication channels including local, regional and national media, websites, social media, and much more. You will be highly responsive, with first-class communication and customer service skills, and a fantastic team player able to build strong relationships with internal and external stakeholders.  

Main Duties and Responsibilities

•    Supporting the Senior Marketing & PR Officer in the development and delivery of a cycle of multi-channel marketing and communications activity to drive student recruitment, conversion and retention.
•    Support on the delivery of 16-18 youth marketing initiatives, developing the NSCG youth facing brand, including, but not limited to: working on printed collateral, events, social media marketing, developing website content, advertising and digital media.
•    Writing accurate, clear and compelling content for both traditional and on-line media targeting a range of audiences, including; producing and editing press releases, news stories, website content, social media, case studies and more.  You will play a core role in the delivery of the teams’ public relations activity, working with local, regional and national media to drive positive media engagement and resultant coverage. 
•    Monitoring the media landscape, proactively sharing coverage with colleagues and stakeholders.
•    Working with curriculum departments to positively promote course areas and showcase life at NSCG, with a view to supporting student recruitment.
•    Devising, implementing and evaluating a series of timely email marketing communications (including newsletters and eshots) using the organisations CRM tool, Campaign Monitor.
•    Assisting with the organisation of promotional events, seminars, exhibitions, recruitment fairs, including: Open Events, National Apprenticeships Week, end-of-year Celebration Awards, Art Exhibitions, attending as appropriate.
Required Skills and Experience:

•    Ideally educated to degree-level in a related discipline, with demonstrable previous experience in a similar role.  
•    You will have had exposure to a range of marketing communication activities such as campaign and event co-ordination, public relations, content creation and email marketing/CRM.
•    Ability to write clear, compelling copy for a range of purposes, with high accuracy and attention to detail.
•    Creative thinking, with the ability to manage multiple projects from concept to completion, to set deadlines and budgets.
•    Proactive thinking, with excellent customer service skills and the ability to manage the expectations of key stakeholders.
•    Ability to work as a member of a closely-knit department, acting as a true team player
•    Ability to work flexibly, with occasional evening and weekend working expected to cover key college events.
•    Access to own vehicle and ability to travel within region for business purposes.

Get in touch

If you wish to have an informal discussion prior to your application, please contact Joanne Conroy-Wilson (Group Head of Marketing & PR) at (url removed) who will be able to answer any questions you may have.

What’s in it for you?

The college offers an excellent benefits package which includes:

•    Employer Pension contributions – up to £6,958 (Local Government Pension Scheme)
•    24 days annual leave per year, rising to 30 following 5 years’ service PLUS bank holidays and Christmas closure
•    Electric Vehicle Scheme (Salary Sacrifice).
•    Cycle to Work Scheme (Salary sacrifice).
•    Subsidised Gym Membership.
•    Health-related benefits including a subsidised Health Scheme.
•    Excellent Training and Development Opportunities (supported with a dedicated budget).
•    Free Parking
•    On site restaurant and FREE early morning tea/coffee and toast.

How to apply

To apply for the role of Marketing & PR Officer, please click ‘Apply Now’ to complete an online application form.
(If you are applying via a jobs board, you will receive an e-mail and link that will take you directly to our application form on the Newcastle & Stafford Colleges Group website).

The closing date for completed applications is 13th February 2024.

This college is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff and volunteers to share this commitment. All college based positions are subject to enhanced DBS check and are exempt from the Rehabilitation of Offenders Act.

As an equal opportunities employer, we welcome applications from all sectors of the community.