Marketing Reporting & Analytics Specialist

The Marketing Reporting & Analytics Specialist is key to driving the analytics e ffort and optimizing marketing strategy for our function , responsible for maintaining data collection, conducting analysis, and generating insightful reports to assess performance across various traditional and digital channels. T his role is essential in informing marketing decision-making through data-driven insights , as well as tracking and reporting marketing budgets, evaluating the effectiveness of different channels, and collaborating with cross-functional teams to inform marketing strategies for driving business growth and brand visibility.

The ideal candidate will be a data-drive n , analytical and detail-oriented professional, proficient in data collection and analysis . They should have a solid understanding o f marketing decision making for a healthcare product portfolio. They should be experienced in utilizing common reporting and analytics tools to design and create interactive reports and dashboards that enable meaningful insights generation .

Responsibilities:

• Manage proactive and ad-hoc analytics at the regional level to act as a strategic partner to the Marketing Projects team in key activities, such as project planning and performance analysis .

• Maintain robust marketing data collection and ensure data accuracy and integrity , as well as ensuring all data and reporting are managed in a compliant manner .

• Conduct in-depth analysis of marketing performance across different channels ( e.g. digital, websites, print, media, etc.) , deriving valuable insights and trends to support strategy development .

• Generate regular reports and dashboards to evaluate the effectiveness of marketing campaigns and initiatives across various channels , utilizing data visualization tools to create compelling visual representations of marketing performance .

• Develop, maintain and oversee key performance indicators ( KPIs ) for each marketing channel and develop metrics to measure marketing success across platforms.

• Collaborate with cross-functional teams to gather data and insights for ad-hoc analysis to support marketing decision-making and channel optimization , as well as to understand strategic initiatives and ways to measure performance .

• Provide actionable recommendations based on data insights to optimize marketing strategies

• Support marketing budget tracking and reporting, ensuring alignment with financial objectives and the distribution of resources across channels effectively.

• Manage vendor relationships with external agencies, consultants and data partners support ing reporting and marketing analytics .

• Stay up-to-date with industry trends, advancements in analytics, and best practices for data-driven marketing across different channels.
  

Experience & Qualifications:

• Bachelor's degree in Marketing , Business, Data Science, or a related field.

• 4 + years of progressive experience in Marketing Reporting and data analytics, preferably within the healthcare marketing or consumer health industry .

• Demonstrated expertise in data collection, analysis, and reporting, utilizing tools such as Google Analytics, Tableau, or other data visualization platforms.

• Strong analytical skills with the ability to interpret complex data and extract meaningful insights.

• Proficiency in marketing KPIs , metrics, and performance measurement across different channels.

• Experience in assessing marketing performance across digital, websites, print, media, and other relevant channels.

• Experience in marketing budget tracking and financial reporting.

• Advanced Excel skills for data manipulation and analysis.

• Familiarity with data privacy and regulatory requirements related to marketing analytics .

• Detail-oriented and highly organized, managing multiple tasks and deadlines efficiently.