AddressMarketing Senior Manager - UKI Local Eminence
Location - London / Manchester
Salary up to £95,000 depending on experience
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.
We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.
“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO
Overview of Local Eminence
The role of Local Eminence is to make Accenture loved and sought after at a local level by our clients and talent by creating differentiated experiences and building our local reputation.
LE works with business leads to align and integrate their priorities into M+C strategy and plans, and M+C experts across different disciplines to create awareness and drive consideration to preference. LE sits at the centre of the MU, being responsible, accountable, consulted or informed of anything that impacts the MU.
There are essentially two key pillars of the LE role, 1) localisation of the most relevant global campaigns and bringing them to life locally through 360-degree campaigns to support local business objectives, and 2) originating and creating locally specific moments and activities through which the content can be threaded.
What we do
Build and maintain strong relationships with local partners (associations, institutions, influencers, etc.).
Partner with local business stakeholders to support priority business growth objectives.
Raise positioning and nurture client relationships via client forums, key third party and association events.
Consolidate our position as a Responsible Business, through amplification of our local corporate citizenship messaging and talent brand.
Build and Coordinate programmes and activities that are relevant to cross-industry/cross-service.
Identify and localise global content (TL, messaging and collateral) and create 360-degree activation campaigns with the most relevant content, and thread through our local moments.
Always work in partnership with other parts of M+C and specific experts.
Who we work and collaborate with
MarketHive to localise campaigns and produce local experiences.
Campaign management to drive 360-degree campaigns.
People Engagement to support local people engagement priorities.
Client Relationship Marketing to get to the last mile via local account activation.
Services and Industry to ensure a One Accenture approach.
Pursuit & Reputation Marketing for Client Stories and Analyst Relations.
V&A for local acquisitions.
Corporate Communications for Media and Exec Positioning.
Brand for Social Media, Paid advertising and media partnerships.
Intelligent Services for Marketing Services (Operations, web, Eloqua, MMS, etc.).
Who we partner with
MU Leadership
MU Services Leads
MU Industry/SIF Leads
MU Corporate Functions Leads
Job Specifications:
Senior Manager, Local Eminence
Work with UKI MU MD to help define M+C local approach, working with UKI Leadership to review business priorities and requirements, and aligning with M+C global strategy and defined tactics
Specific team leadership responsibility for Local Eminence team in UK and Ireland, and responsibility for coordinating across all other M+C experts
Responsibility for overall UKI event and content calendar and work allocation across team
Leading regular “6-week forward view” meeting and ensuring all other relevant M+C experts are brought into the programme and aware of programme
Overall editorial control and localisation of the most relevant global content, and supervision of subsequent build and execution of 360 degree campaigns with the most appropriate series of activities designed to maximise impact e.g. podcasts, local video, events etc
Responsible for collaboration with local paid media / brand team to align paid media campaign and media partnerships and leverage as key part of campaign strategy
Overall responsibility of managing key external relationships and partnership to deliver campaigns e.g. Criticaleye, event organisations etc
