National Senior Marketing Manager

Overview:

We are seeking a National Senior Marketing Manager to join our newly established national marketing team. It is an exciting time for our business as we look to develop and diversify our position in the market place, with the ability to build the service from the ground up.

In this role, you will manage the delivery of specialist marketing support, contribute to agreed ROIs, and oversee strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. As a technically trained marketer with experience across the full marketing mix, you will work collaboratively with cross-functional teams to ensure cohesive and integrated marketing efforts.

Key Responsibilities:

• Develop, implement, and deliver the annual marketing strategy and relevant ROIs.
• Understand customer aspirations and align our approach to support work winning and delivery.
• Line management
• Identify opportunities and partnerships to raise the profile of Willmott Dixon, including a programme of thought leadership.
• Oversee the creation of marketing materials, ensuring consistency in messaging and branding.
• Manage digital marketing initiatives to generate leads and drive engagement.
• Plan and execute targeted advertising and promotional campaigns to reach key decision-makers in the construction industry.
• Track and analyse marketing performance metrics, using insights to optimise strategies and tactics.
• Communicate effectively with diverse audiences.
• Inspire and support the wider team, enabling them to develop their skills and fulfil their potential.
• Ensure efficiency and consistency in marketing themes and strategies across the business.
• Engage with strategic partnerships and frameworks to optimise relationships and position Willmott Dixon favourably.

Technical Expertise:

• Strong writer and communicator with excellent English.
• Interested in gathering and telling purposeful stories about people, projects, and communities.
• Knowledgeable about marketing legislation, GDPR, and image usage.
• Explore emerging technology and marketing developments.
• Experienced with SharePoint, Office 365, website (WordPress), CRM (Dynamics 365), and event management.
• Proficient with digital marketing tools, including Google Analytics, SEO/SEM, social media management, and email marketing.

Attributes

• Creative thinker with a passion for innovation.
• Excellent organisational skills and attention to detail.
• Strong stakeholder engagement skills, comfortable working with Board members, customers, and colleagues.
• Support team members to embrace challenges and seek new ways to enhance business success.
• Develop trusted relationships at all levels to build high-performing teams.
• Excellent people management skills and potential for future development.

Essential and Desirable Criteria

Essential:

• Minimum degree or NVQ 6 in an appropriate subject, or relevant work experience in a Senior Marketing role.
• Proven track record of developing and executing successful marketing strategies.
• Proficiency with Microsoft Office.

Desirable:

• CIM Marketing Qualification.
• Experience with InDesign/Photoshop.

Additional Information

Join us as a National Senior Marketing Manager and play a critical role in driving our company's growth and achieving business objectives through innovative and effective marketing strategies. Apply now to be part of our high-performing team!

At Willmott Dixon we provide an inclusive and flexible working environment for people to thrive in and we are happy to support agile working wherever possible. We are a proud member of the Disability Confident Scheme.

About Us

With a rich history of over 170 years, Willmott Dixon's purpose is beyond profit; delivering brilliant buildings, transforming lives, strengthening communities, and enhancing the environment so our world is fit for future generations. Ensuring that we add lasting value to the neighbourhoods we work in; our values, people, innovation, partnerships and focus on sustainability has allowed us to build a successful and solid privately owned business where our people can thrive.

Construction is changing and we are at the forefront of that change. Pioneering new ways to build, innovating the way construction is viewed and establishing ourselves as one of the top employers in any industry. It truly is an amazing company in one of the most exciting industries with a vast array of professional career paths. Adding to that our numerous people awards, we understand everyone has a unique potential and ability to make a difference and succeed; if you want your skills developed and talent recognised, why not join our business!

Willmott Dixon has just been awarded No 1 in the Best "Big" Companies (2022) to work for and already holds the Times Top 50 Employers for Women 2022 and is the first major contractor and developer to win a King's Award for Enterprise in the category of sustainable development.