Paid Media Specialist

Paid Media Specialist
Location: Milton Keynes / Hybrid
c£40k plus bonus & bens

Elevate your career in the dynamic world of performance marketing with a leading company that has been at the forefront of the industry since 2012. Join a team that is not only maintaining a robust portfolio of web and mobile applications but is also innovating with marketing, tracking, and reporting platforms and tools. This company is on an exciting trajectory, aiming to expand into new countries and seeking a Paid Media Specialist o be a pivotal force in this growth.
Imagine stepping into a role where creativity meets strategy, where your expertise in launching and optimising online media campaigns will be instrumental. Picture yourself working daily with Google Ads, Facebook, Instagram, DSP, and programmatic bidding platforms, establishing a strong online identity and connecting with target audiences. Paid Media Specialist, you will ensure comprehensive media plans are meticulously maintained and distributed.

The role:
Responsibilities include overseeing conversion rate optimisation, increasing operational efficiency through automation, and leading a media team to brainstorm innovative growth strategies. You will also manage account organization, prepare accurate reports, research expansion opportunities, and maintain strong relationships with media sales providers
Your role will be critical in making key decisions on media selection to support specific promotions and driving campaigns to success. You will be the essential link between advertisers and agencies, purchasing placements for advertisements on various digital platforms. Your decisions will shape tactics and channels to engage with the audience and achieve goals while keeping up with emerging trends and exploring innovative market routes.
The primary project involves managing and developing the marketing strategy for a comparison site platform, currently active in 5 Geos across 3 verticals, with an ambitious plan to significantly increase ad spend. You will be challenged to maximize current growth while maintaining profitability in a competitive landscape.
Responsibilities include overseeing conversion rate optimisation, increasing operational efficiency through automation, and leading a media team to brainstorm innovative growth strategies. You will also manage account organization, prepare accurate reports, research expansion opportunities, and maintain strong relationships with media sales providers.
To be successful in this role:
Candidates should possess at least 5 years of active media buying/media strategy development, a degree in marketing or a business-related field, and strong analytical skills in Excel or programming.
Experience with SEM, Google Ads scripting, complex campaign management, budget management, and strategic development is highly desirable.
Joining this company means being part of a supportive environment that values its employees. The hybrid working model allows for digital induction with opportunities for office days in a beautiful countryside location, complete with a fully equipped gym, private parking, and a welcoming office culture.
If you are ready to make a significant impact and help drive ambitious goals, this role is calling for your expertise and vision. Apply now to be part of a team that values innovation, efficiency, and strategic growth.

Key words: Media Buyer, Media Planner, PPC, Paid Media, Biddable, Programmatic, Demand Generation, Media Strategy, Digital Marketing, Google