Paid Search Executive

Want to work in one of Manchester's most vibrant, fast-growing tech businesses? My client an award-winning people management software company that is growing each year, with newly opened offices in Canada, New Zealand and Australia are looking for an experienced and well-rounded Paid Search Manager!

Due to the genuine growth of the performance marketing team, an exciting new role is available for a passionate, analytical, and highly organised Paid Search Manager.

Day-to-Day Responsibilities:

• Manage the planning, building, and reporting of multiple PPC accounts across UK, Canada and Australia through Google Ads and Microsoft Ads.
• Perform detailed analyses of campaign performance and propose and action optimisations.
• Take a measured approach to implementing new and current features; Take a test and learn approach to effectively implement automated bid strategies, match types, performance max, RSA best practice, etcetera.
• Design impactful CRO tests with the support of in-house web developers. Create, analyse, and action conversion rate optimisation tests.
• Support stakeholders with troubleshooting and improving the quality of conversion data fed into marketing platforms.
• Collaborate with the wider marketing team to set new campaign initiatives live for your respective channel(s).
• Work with the Paid Media Manager and Head of Performance to reach channel growth targets.

What you bring to the Team

• 3+ years of experience managing lead gen PPC campaigns with large monthly budgets.
• Strong working knowledge of Google Ads, Microsoft Ads, Google Analytics and Excel.
• Able to propose long-term strategies and create long-term testing plans related to PPC account growth.
• A strong understanding of audience targeting and experience with the practical application to marketing campaigns, preferably using 1st party data.
• Experience conducting fair AB tests and conducting PPC account optimisations on a large scale.
• A desire to improve efficiency of processes; interested in learning and adopting tools such as Data Studio, Supermetrics, and new AI tools in 2023.
• The enthusiasm to keep abreast of industry changes. Possess the ability to adapt to how new developments may impact account management and best practice.

Employee Benefits:

• 25 days' holiday, plus bank holidays.
• Day off on your birthday.
• Perkbox discounts.
• Holidays increase after 2 and 5 years' service.
• Pension Plan and Life Insurance.
• Access to Employee Assistance Programme.
• Company incentives, access to discount schemes.
• Profit share scheme

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