Address WHO WE ARE
QUINTESSENTIALLY BRITISH; DISTINCTLY GLOBAL.
At Ted Baker, we know what it means to be a truly forward-thinking designer brand. From the iconic props in our shops, to the delightful details and thoughtful touches which set us apart from the crowd. These are the qualities we see brought to life in our People. We look for courageous thought leaders who constantly strive for excellence. Driven by their curiosity and boundless creativity; who know that refinement and a good witticism aren’t mutually exclusive. Our leadership are subject matter experts, ready to pave the way for their team to achieve new levels of success – and just as importantly, joy. THE ROLE
THE ROLE
We are looking for a Paid Social Marketing Lead to work as part of the Performance Marketing team in Central London. Reporting into the Head of Performance Marketing, your role as the Paid Social Marketing Lead will be manage all Paid Social activities for Ted Baker internationally. You will line manage a Performance Marketing Assistant and an external Paid Social marketing agency.
Reporting to: Head of Performance Marketing
Total reports: 1
MAIN RESPONSIBILITIES
- Owning the Paid Social marketing strategy for the business to generate demand and acquire new customers
- Launching, optimising and reporting on effective full-funnel Paid Social campaigns across various markets, on platforms such as Facebook, Instagram, TikTok, Pinterest, Snapchat and others as per business needs
- Budget management for the Paid Social programme globally
- Line manage and develop a Performance Marketing Assistant helping with the channel
- Plan and brief in all seasonal launch, promotional and weekly campaigns to design/copy team
- Delivering post-campaign analysis using both media platform data and analytics solutions and providing weekly and periodical performance reporting
- Foster our relationship with our agency and lead on communication between the internal and external teams
- Testing new platforms, formats and new ways of buying media - pushing forward the Paid Social buying strategy and delivering continuous improvement
- To develop and build strong relationships with the major platforms
- Understand the mix of paid, earned, owned media and inform when and where it is appropriate to promote content through each channel
- With the support of the Performance Marketing Assistant, raising POs and handling invoices
- Delivering post-campaign analysis using both media platform data and analytics solutions and providing weekly and periodical performance reporting
- Leading the communications flow between internal and external teams
- Working with the Head of Performance Marketing and other team members to deliver the business strategy
- Work with the wider marketing team to understand and act on wider business objectives
- Work with trading, buying, and merchandising to collect and share information to drive business goals
TOOLS OF THE TRADE
- Strong Excel, analytical and forecasting skills, ideally experience with Adobe Analytics and/or Google Analytics
- Demonstrable Paid Social experience, setting the long-term Paid Social strategy for major brands
- A keen eye for strong creative, with prior experience of influencing creative teams or agencies to develop impactful creative for all stages of the funnel
- Experience in the fashion/beauty/luxury industries, ideally with a strong understanding of driving ecommerce growth
- Experience managing direct reports
PERSONAL TRAITS
- Passionate about all things digital and embracing the everchanging world of performance marketing
- Commercially minded and an interest in fashion
- Strong verbal and written communication skills
- Excellent organisational and administration skills and the ability to work under own initiative and to deadlines
- Strong relationship builder with internal and external stakeholders
- High attention to detail and quality of work
- Positive energy and a team player
- Resilience and motivation to drive change and transformation
TED’S VALUES…
AUTHENTIC
We have the freedom to be our ‘best self’, being true to ourselves and others
KIND
We try to do the right thing: for each other, our communities, our planet and for Ted
CURIOUS
We are hungry to explore, innovate and think differently
COURAGEOUS
We have the confidence to be brave, have fun and discover the unexpected
INCLUSIVE
We embrace and respect individuality and celebrate difference & diversity
Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.
