Performance Marketing Consultant

Performance Marketing Specialist

Location: Central Belfast | Salary: £32,000 - £38,000 DOE | Hybrid Working

Our Client:

Our client are a forward-thinking agency at the forefront of digital advertising, specialising in innovative solutions that drive client success. Based in a bespoke Belfast City Centre office, they are looking for a talented Performance Marketing Specialist to join the team.

The Role:

This is a senior position with a blend of technical and client-facing responsibilities. The ideal candidate will have extensive experience in digital advertising combined with a strong understanding of technical solutions. You will play a crucial role in helping our clients maximise the value of their advertising campaigns through hands-on support, account management, and the implementation of various data and analytics solutions.

Key Responsibilities:

• Client / Account Management:

  • Build and maintain effective relationships with clients.
  • Communicate regularly via email/phone, lead presentations and reports.
  • Proactively ensure clients understand the next steps for growth and agency development.
  • Assist with proposals and pitches.

• Ad Campaign Management:

  • Manage ad campaigns across multiple platforms to maximise client value.
  • Handle budgets using our proprietary tool.
  • Optimise bids and campaign performance.

• Reporting:

  • Create, write, and present detailed reports and presentations.
  • Utilise analytics platforms like Supermetrics, Google Sheets, BigQuery, and HubSpot.
  • Assist in building report automations, data pipelines, and integrations.

• Technical Marketing:

  • Support technical implementations including tagging and tracking (GTM, Consent Mode, Enhanced Measurement) and other solutions (GA4, BigQuery, Advanced Analytics).

• Strategy & Research:

  • Develop paid media plans and contribute to strategy creation.
  • Conduct audience, creative, and competitive research.
  • Assist in internal R&D, including the development of new processes and tools.
  • Collaborate with internal colleagues and external partners, including managing freelancers.

Essential Criteria:

• 2+ years of experience in Google Ads management.
• Proficient in Google Analytics and Google Tag Manager.
• Confidence with spreadsheet software (Excel/Google Sheets) and Word.
• Excellent written and verbal communication skills.
• Ability to prioritise and manage multiple projects in a busy agency environment.
• Based within commuting distance of central Belfast.

Desirable Criteria:

• Experience with other digital advertising platforms (Meta, LinkedIn, TikTok, etc.).
• Knowledge and experience in quality assurance and tag implementation testing.
• Experience in industries such as Insurance, B2B, SaaS, and Ecommerce.
• Familiarity with other tag management systems (e.g., Tealium).
• Experience with SQL, BigQuery, and Google Cloud, or other data warehouse tools.
• Advanced analytics knowledge, including attribution solutions or MMM.
• Proficiency in Google Apps Script.
• Experience with dashboarding tools like Tableau and Power BI.
• Knowledge of web development (JavaScript, HTML, CSS).

What We Offer:

• Salary: £32,000-£38,000 per year (DOE).
• Hybrid working model.
• 33 days annual leave (including public holidays).
• Pension plan.
• Paid trips to conferences.
• Paid learning and development opportunities.