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Form of workCareer Area:
MarketingCompensation Grade:
23Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Job Title: Marketing Communications Consultant - 12 month Fixed Term Contract
Salary: £44,100 - £55,123
Location : Larne
Benefits:
25 days annual leave plus 8 Bank Holidays.
Up to 12% bonus
Contributory pension scheme - Caterpillar will double the employee's contribution, up to 6%
Contributory share scheme - Caterpillar will match 50% of the employee's contribution.
Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.
Relocation/ Sponsorship: Not provided by Caterpillar.
Flexible working arrangements will be considered for this role, in-line with the needs of the business.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
What will Caterpillar do for you?
From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance and the growth opportunities you expect with a Fortune 100 company. You power our success and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.
The Opportunity
Within Caterpillar’s Electric Power Division every employee contributes to creating sustainable, world-changing power solutions that impact lives around the globe. Join our winning team and help build a better, more sustainable world.
Do you thrive in a fast-paced environment where you can use your organizational, creative, and decision-making skills to drive projects forward? If the answer is YES, then we have an excellent career opportunity for you to join our Marketing team. As a Marketing Communications Consultant, you will be a divisional expert in Electric Power Marketing Communications with responsibility for aftermarket Marketing Communications.
Role Definition
Expertise in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations.
Responsibilities
Coordinate and lead physical customer events aimed at our target customers to demonstrate the Electric Power’s suite of solutions.
Lead and drive vision for digital customer events e.g. podcasts and webinars
Lead multiple campaigns end to end, setting the vision for creatives, page design and tactics.
Monitor campaign success through website analytics, lead generation and customer insight tools.
Collaborate with dealers to understand their marketing strategy and identifying collaboration opportunities.
Creation of dealer marketing kit assets.
Support dealer communication to provide relevant, exciting, and timely updates to the dealer network, leveraging a range of tactics.
Embed the Electric Power Customer Experience Playbook principles within our campaigns, content, and capabilities.
Support collaboration between different marketing teams within the division for aligned messaging on common topic.
Skill Descriptors
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Extensive Experience:
-Facilitates creation of the 'right' products and services to resolve customer business issues.
-Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
-Advises others on creating customer focused environments in various scenarios.
-Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
-Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
-Communicates and models the criticality of customer focus as an organizational strategy.
-Experience in developing online customer facing tools
-Experience of developing or working with Customer Personas.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
-Excellent communication skills , demonstrated by developing and delivering persuasive presentations, proposals, and business cases.
-Comfortability communicating with audiences internally and externally.
-Makes oral presentations and writes reports needed for own work.
-Avoids technical jargon when inappropriate.
-Looks for and considers non-verbal cues from individuals and groups.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Extensive Experience:
-Analyzes the psychology of marketing communication and incorporates the routes to persuasion in the marketing plan.
-General understanding of the technical aspects of digital marketing channels and tools (websites, social, paid media, email marketing)
-Experience in leading or coordinating blogs, webinars, and podcasts
-Compares and contrasts the benefits and drawbacks of different types of marketing communication techniques.
-Delivers various promotional and Marketing Communications that engage the target audience, respond to their questions and concerns and produce specific outcomes and impact.
-Develops a clear and complete understanding of needs and problems through careful listening, probing, reflecting, and summarizing.
-Develops a marketing communication strategy that focuses on promoting the distinctive value proposition of the product or service being offered.
-Guides the team members in developing a marketing communication plan and strategy.
-Experience in monitoring and tracking campaign performance and providing regular stakeholder updates.
-Experience in leading/managing digital marketing initiatives, social channels or creative content
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Working Knowledge:
-Provides prompt and effective responses to client requests and interactions.
-Monitors client satisfaction levels on a regular basis.
-Alerts own team to problems in client satisfaction.
-Differentiates the roles and responsibilities in a business relationship.
-Works with clients to address critical issues and resolve major problems.
NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.
Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting
Caterpillar is an Equal Opportunity Employer (EEO).
Posting Dates:
February 15, 2024 - February 29, 2024The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.
Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.
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