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Form of work
SalaryRegional Sales Manager – Route to Market
Are you ready to take the helm in expanding brand presence and driving distribution in the dynamic on-trade Route to Market channel?
Do you thrive on the challenge of crafting innovative activation programs and bringing brands to life in national and regional wholesalers?
Excited about joining a fast-paced environment where your strategic vision and networking prowess can fuel growth and open doors to new opportunities in the beverage industry?
MacGregor Black are partnering with a global Spirits Distributor on the search for a Regional Sales Manager for Route to Market. This is a perm role to be based the Midlands.
Key Responsibilities:
- Lead the implementation of brand-building strategies in the on-trade Route to Market (RTM) with 3 major wholesalers.
- Manage a portfolio of key wholesalers to deliver on-trade RTM brand building plans and activation programs.
- Develop and negotiate profitable commercial agreements with key customers to drive volume growth.
- Collaborate with 3rd party sales teams to maximize brand opportunities and influence.
- Identify and capitalise on new brand and outlet opportunities through strategic networking.
- Plan and manage daily activities to ensure comprehensive coverage during key trading hours.
- Support the development of the company's prestige strategy and execute RTM business plans.
- Direct management of RTM KAM.
What We're Looking For:
- Bachelor's degree or equivalent education.
- Strong commercial acumen and understanding of the on-trade market.
- Proficiency in computer use, including report writing and presentation skills.
- Demonstrated drive, resilience, and enthusiasm.
- Excellent communication and influencing skills. Strong connections to the UK On Trade are of high importance.
- Ability to prioritise tasks and manage multiple projects effectively.
- Strong people management skills.
- Full UK Driving Licence.
Salary – Up to £50k + Car Allowance + Benefits.
Please contact Kieron Hall today for further information.
