Retail Campaign Manager

Senior Campaign Manager, Retail (Fixed Term Contract), EU XCM Please note: This role is a 12 month fixed term contract. We cannot sponsor visas or support with relocation costs. The Cross Channel Marketing XCM Team is looking for a smart, experienced, results-oriented marketing professional to help create EU Retail advertising. The Senior Campaign Manager, will be responsible for owning and developing measured, scalable and breakthrough integrated communication strategies, plans and campaigns for key Eu initiatives. They will leverage key customer, business, creative and media insights to craft, execute and steward integrated communications plans with clear objectives, strategies and deliverables. They will own the development of integrated campaigns guided by the plans they’ve set forth, working closely with creative, media and channel partners from ideation through execution, and partner with research, media, onsite, measurement and insights teams to develop testing and learning plans, understand the performance of their work and leverage learnings to inform future work. The Senior Campaign manager will work closely with creative, media, project management, PR and onsite partners, in addition to business and country stakeholders. They will focus in particularly on developing Retail Campaigns for sales events as well as always-on retail fundamentals. Ownership of the integrated communications brief & plans; Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, and beyond.

• Manage multi-marketplace creative asset development & delivery;
• Lead integrated communication plan and campaign meetings and reviews with senior leaders & stakeholders and global partners

London, GBR - Extensive experience in integrated consumer marketing/brand management

• Bachelor’s degree or equivalent professional experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data, reporting, or tools to measure performance and make adjustments accordingly
• · Experience with e-commerce
• · Significant experience driving integrated communication strategies and plans with deep business integration
• · Superior verbal and written communication skills, with proven ability to engage and navigate senior leadership
• · Extensive experience leading cross functional creative and media teams
• · Experience in the retail sector and developing marketing tactics for big sales or deal events
• · Advanced business or marketing degree (or equivalent training)

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