Address
Form of work
SalaryKey Responsibilities
- Develop and execute comprehensive brand strategies, identifying avenues for growth and crafting robust plans for successful implementation
- Drive the implementation of novel brand positioning and ensure seamless delivery of all brand communications
- Collaborate closely with sales and commercial teams to ensure harmonised brand and customer strategies, monitor customer performance, and execute targeted marketing plans
- Collaborate with internal teams and agency partners to devise optimal communication channel mixes for the brand, aligning with brand objectives and establishing relevant campaign KPIs
- Direct internal resources and external agencies in executing communication and activation plans, ensuring high standards and implementing effective measurement criteria
- Oversee the performance management of the brand, regularly presenting performance updates and future plans to the business
- Manage the pipelines for both Existing Product Development (EPD) and New Product Development (NPD), including structural and design packaging evolution
- Stay abreast of key market and competitor activities, regularly assessing promotional effectiveness and disseminating promotional guidelines within the commercial team
- Take charge of brand profit and loss management, identifying and addressing weak areas, and leading cross-functional teams to meet commercial and marketing budget targets
- Act as a primary liaison with Brand owners, sharing and aligning on marketing initiatives and investment strategies
Skills and Experience
- Has direct experience of managing FMCG brands
- Demonstrates effective performance in a dynamic branded commercial setting
- Capable of collecting and deciphering intricate market data to derive actionable insights
- Proven track record of adeptly managing and influencing both internal and external stakeholders to attain desired results
