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SalaryAbout Auto Trader
We’re Auto Trader, the UK's leading automotive marketplace and a FTSE 100 tech-listed company, uniting the largest and most engaged consumer audience with the most extensive network of vehicle sellers. At our core, it's all about people. We embrace diversity, celebrate our differences, and forge our own path. Our six core values define our distinct culture, and our dedication to in-person collaboration sets us apart.
About the role
Our Consumer Marketing team are responsible for growing our user base and engaging them with the Auto Trader brand. We’re looking for a Senior Content Strategy Manager or Head of Content Strategy to join the team (hiring level dependent on prior experience). This role can be based out of either our Manchester or London office. This is a fantastic opportunity for someone to come in and have ownership of our overarching content integration strategy, ensuring that it supports the wider Consumer Marketing and organisational goals.
We produce high-quality, channel-specific content in-house here at Auto Trader and distribute it across a variety of channels and platforms (Editorial, SEO, Social, YouTube, PR, Influencers, Video etc). You’ll play a key role in maximising those content opportunities and increasing the visibility of our content across the board – you’ll also be a driving force in demonstrating the power of content within the digital automotive marketplace throughout all aspects of the consumer journey.
Collaboration is at the heart of this role. You’ll be working closely with all channel owners (including our Editorial and YouTube Directors) to create a central content plan and strategy which ties all of our channels together and gives each individual piece of content the very best chance of success (in terms of both engagement and reach). You’ll also have the chance to foster great working relationships with our Product, Tech and SEO teams to develop an integrated and aligned content marketing strategy.
You will be responsible for at least 3 (possibly 4) direct reports as well – all of whom produce written copy. So if you have a passion for Content Strategy as well as managing and developing a team of content creators, you’ll have the opportunity to implement both here.
Our mission is to grow awareness of Auto Trader as THE content destination for automotive, and you will play a pivotal role in making that happen.
What we're looking for
- Experience of Managing a team (including key aspects of people development, PDPs etc)
- Experienced in creating multichannel content strategies (especially those including SEO, Editorial, Social and YouTube)
- A consumer-focussed brand and/or agency background with experience of creating content strategies for brands of a comparable size and audience
- Excellent stakeholder engagement skills - not just limited to marketing and creative but also wider business areas such as Product and Tech
It would be a big plus if:
- You’ve worked in a matrix managed environment before
Everyone brings a unique mix of skills and qualities to the table. We're all about inclusivity and embracing diversity at Auto Trader. If you meet some of the requirements but not all of them, please don't hesitate to reach out. Your distinct perspective and strengths could be a fantastic addition to the team. Whether you're a close match or have a few pieces that fit, we're genuinely excited to hear from you and explore the potential you could bring to the role.
Benefits and more
We're offering a competitive salary, and a flexible benefits package to support your health and well-being.
Enjoy 28 days of annual leave, in addition to bank holidays and half-day closures on Christmas and New Year's Eve. Our Aviva pension scheme offers employer contributions ranging from 5% to 7%. We also provide Bupa Healthcare enhanced medical coverage to all employees, which includes support for assisted fertility, gender dysphoria, menopause, and period care plans.
But that's not all. We offer enhanced parental leave, a car salary sacrifice scheme, share-save options, and much more. When you join us, you'll also become an owner of Auto Trader, receiving an additional 10% of your salary in shares each year. This allows you to share in the value you help create, and you'll also have the chance to increase your ownership through our Save As You Earn scheme.
Our hybrid model, Connected Working, combines the best of both worlds – office and home working. With Connected Working, you'll have two fixed weekly office days dedicated to team collaboration. In addition to your fixed office days, we expect you to be in more than you’re out. You can choose the specific days that suit your work requirements, home commitments, and team needs. Find out more about Connected Working here.
