Senior Copywriter [022946]

Playtech designs, builds and operates industry leading technology for over 180 of the world’s best-known betting and gaming brands. The systems and games that we build help these brands understand, engage and protect their customers more effectively.

Playtech delivers business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries.

Today, Playtech has over 7,000 employees working across 20 locations worldwide. To support them and the brands we work for, we have a growing communications and marketing team based in multiple global locations.

We are now seeking a Senior Copywriter to support Playtech’s growth and tell our story better to our customers, stakeholders, and employees.

Playtech is looking for a Senior Copywriter to take a vital role in its marketing team. Reporting to the Head of Product Marketing, the successful candidate will play a key part the marketing team, with a deep understanding of the ways copy helps deliver clear call to actions with engaging and information content.

The ideal candidate will be able to work autonomously, but also in complete alignment with the team. They will be comfortable liaising with all departments and colleagues at all levels of seniority, capturing their feedback and working towards the continuous improvement of the content. We are looking for someone with a great grasp of B2B copywriting, an appetite to work across multiple marketing channels and utilise AI content generator tools, and the ability to manage a wide range of internal stakeholders in what is a fast-moving, dynamic company.

Responsibilities

• Writing engaging copy tailored to different b2b target audiences for all marketing channels – including, but not limited to, social media, web, affiliate and email
• Produce engaging and informative content for marketing explainer documents for all product verticals
• Compelling Content Creation: Craft persuasive and engaging blog content, whitepapers, and case studies
• Ensuring that all content is on-brand, with a consistent style, quality, and tone of voice
• Work closely with the marketing product lead to produce the submissions for all the key industry awards
• Creating high-quality content with little supervision and minimum revisions
• Ensuring that brand and messaging guidelines are followed
• Conducting independent research and consulting with subject matter experts to tweak your copy
• Keeping an eye on the latest trends in the industry and implementing the best copywriting practices
• Keeping abreast of key industry trends as potential content topics that will further cement our position as industry experts
• Market research integration: infuse market research findings seamlessly into b2b content

Skills

• Excellent attention to detail
• Willingness to learn and get involved
• Innovation and developing new ideas through collaboration
• Executing and driving the successful implementation of creative ideas
• Experience in marketing copywriting across a broad spectrum of channels
• Ability to build relationships with internal and external stakeholders
• Self-motivated and organised with ability to manage and prioritise multiple projects simultaneously
• Strong organisational, written and verbal skills
• Motivational and effective team member who can easily work as part of a global team to deliver shared goals

Education / Experience

• 3-5 years minimum copywriting experience in B2B software
• 3 years minimum experience in gaming industry
• Knowledge and understanding of AI content generator tools

About our Office

Our new central London hub in Holborn, just minutes from Oxford Street and the famous West End, houses more than 300 employees, bringing all the Playtech London teams together under one roof for the first time. We offer a stimulating work environment in a state-of-the-art, purpose-designed space, including a brand new communal area, with games including pool, table football, table tennis and video games. Our regular benefits include free cereal, fruit, tea, coffee and soft drinks, plus regular Friday drinks, Summer and Christmas parties and lots of other social events. Playtech also offers various other benefits after a full year of service. When you join Playtech, you join a global family!

Playtech is an equal opportunities employer and we welcome all applicants. Unless otherwise instructed, we will retain your details on file for 6 months in accordance with the data protection act.