AddressYour team: Be part of a team and brand going through exciting transformation. Sun Publishing sits within the Sun Business Unit at News UK. It is responsible for the sales, operations and commercial product strategy and partnerships for The Sun media brand and its platforms. The Sun Publishing Sales team is dynamic working, in a multi-disciplined way to create compelling advertising solutions that drive revenue for our business and results for our clients.
Your role: We are seeking a highly skilled and experienced Senior Digital Membership Manager to oversee the strategy, development, and management of our Digital Membership programs.Working with the Head of Digital Marketing, this role will be pivotal in driving subscriber acquisition, engagement, retention, and overall revenue growth.
Join us on an exhilarating journey at The Sun as we propel our Digital Membership offering, transitioning from traditional print media to a vibrant, dynamic multimedia brand—a thrilling moment to be part of our acceleration journey.
Day to day you will:
Develop and Implement Membership Strategy: Create and execute a robust Digital Membership strategy in alignment with The Sun's objectives, prioritising subscriber acquisition, engagement, and retention.
Collaborate for Campaign Development: Work closely with the marketing department to devise targeted campaigns utilising diverse digital channels, aimed at converting prospects into active, paying members.
Utilise Data-Driven Approaches: Apply data analysis techniques to scrutinise member behaviour, preferences, and trends, leveraging insights to optimise subscription offerings and boost customer lifetime value.
Lead Experience Enhancement: Head cross-functional teams to elevate the membership experience, ensuring seamless onboarding, personalised content delivery, and continuous communication of value propositions.
Monitor Performance Metrics: Track key performance indicators (KPIs), analyse metrics, and generate regular reports to assess the effectiveness of membership programs, presenting data-driven recommendations for enhancements.
Evolve Membership Reporting: Continuously refine and improve The Sun's membership reporting system to enhance the efficiency and impact of acquisition and engagement strategies.
Stay Abreast of Industry Trends: Keep updated with industry shifts, market trends, and competitor activities to identify growth prospects and innovative strategies for The Sun's membership offerings.
Support Head of Digital Marketing: Collaborate with the NGN Head of Digital Marketing to bolster departmental functionality, optimise tool utilisation, technology implementation, and agency collaborations for enhanced digital engagement and value from Sun users.
Develop In-depth Understanding: Acquire a profound understanding of NGN products, propositions, digital audiences, customer engagement trends, and user experiences.
Champion Digital Adoption: Drive the integration of digital tools and technology within the organisation, leading transformative initiatives to deliver top-tier digital campaigns and strategies in the market.
What we’re looking for from you:
Proven track record in Digital Membership management within a B2C subscription-based company, preferably within the publishing or media industry.
Strong understanding of digital marketing strategies and techniques, with expertise in leveraging various channels (email, social media, partnerships and affiliates, etc.) for membership growth.
Experience with analytics tools and data-driven decision-making, adept at interpreting data to drive actionable insights.
Excellent communication and presentation abilities, with the capacity to articulate complex ideas to various stakeholders.
Knowledge of UK market dynamics and consumer behaviour trends in the subscription-based industry.
We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.
Life at News
Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.
To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.
Benefits
Some of our benefits include:
Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
Wide range of training available, plus full LinkedIn Learning access
Private medical insurance including coverage for pre-existing conditions
Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
‘Bikes for Work’ and ‘Electric Car’ scheme
Up to 60% discount on Harper Collins books
Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
Access to wellbeing benefits such as EAP, physio/massage and counselling
A generous pension scheme with employer contributions of up to 5%
25 days holiday, plus bank holidays and up to 4 volunteering days per year
We want to ensure that everyone we meet has the opportunity to perform to their best when applying for a role. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.
