Address
Form of work
SalaryJoin a forward-thinking team as a Social Media and Paid Advertising Specialist. Your expertise in Google Ads and adept project management will be crucial in spearheading my clients paid advertising initiatives. You’ll be instrumental in amplifying brand presence, generating leads, and fostering customer interactions. I am on the lookout for someone with a stellar record in crafting influential ad campaigns, judicious budget management, and steering projects to fruition.
The job
- Strategize and execute comprehensive digital marketing plans, focusing on audience engagement, user journey enhancement, and performance metrics.
- Forge collaborative partnerships with clients and internal teams to evaluate briefs, select optimal channels, and target audiences effectively.
- Design and oversee paid ad campaigns on social media (Facebook, Instagram, LinkedIn, Twitter) and Google Ads, aligned with clients marketing objectives.
- Perform in-depth keyword research, audience analysis, and competitive benchmarking to refine campaign outcomes.
- Administer advertising budgets, optimising spend to elevate return on investment (ROI).
- Utilise analytics tools to monitor campaigns, reporting on vital metrics like click-through and conversion rates.
- Work closely with content and design teams to produce captivating ad materials
- Keep abreast of the latest trends in social media, paid advertising, and Google Ads
- Lead projects to ensure they are delivered on time, within budget, and meet high standards.
- Offer strategic insights to enhance campaign strategies, creative content, and targeting methods.
- Optimise landing pages associated with ad campaigns to boost conversion rates.
The person specification
- A degree in Marketing, Business, or a related discipline.
- Minimum of 3 years’ experience in social media marketing and paid advertising, with a particular emphasis on Google Ads.
- A proven track record of managing budgets and delivering profitable ad campaign results.
- Strong analytical prowess, capable of interpreting data and translating it into actionable strategies.
- Exceptional project management capabilities, with a history of leading projects from start to finish.
- Proficiency in analytics and ad management tools (e.g., Google Analytics, Facebook Ads Manager).
- A creative thinker with a keen eye for design and persuasive ad copy.
- Outstanding communication and teamwork skills, thriving in collaborative environments.
- Up-to-date knowledge of current digital marketing and paid advertising best practices.
Salary & Benefits
- Up to £35,000pa
For more info contact Lisa at our Cardiff office!
