Senior Inbound Marketing Specialist - Edinburgh Hybrid - To 50K

Senior Inbound Marketing Specialist - Edinburgh Hybrid - To 50K

Lorien's client, a great central Edinburgh based firm who started out in the SEO domain and have since grown and evolved to become a key name in the Digital Transformation and CRM space, is looking for a Senior Inbound Marketing specialist with a solid grasp of HubSpot to come on board, take the reins across the duties below, and join a team we've recently introduced great new talent into ourselves.

As well as flexible hybrid working and an office in the heart of the city centre (very commutable by trains/buses), they also offer a comprehensive benefits package, ongoing funded and supported training and upskilling opportunities, and a lot more.

Here's what you'll get up to:

• Using your expertise and position as the key client contact and internal Project Manager for each account you own to craft and manage inbound strategies, liaising closely with personnel from across the business including service, sales and tech
• Assess and fulfil customer requirements using the full extent of HubSpot and its marketing functionality (including Automation/Ads/Email and Landing Pages/Campaigns and Assets/Lead Capture/etc.)
• Organise and drive cross-functional team members, and line up strategies from other departments to deliver value-adding results
• Ensure ongoing and fruitful relationships between the business and its accounts, and identifying commercial opportunities to upsell/implement new services

And what they'd like to see in you:

• Previous record of delivering marketing projects and campaign management
• Demonstrable background with HubSpot, or provable expertise with another CRM like SalesForce and the willingness to cross-train over into HubSpot
• Preferably a background in digital agency / marketing organisations
• Ability to work in a cross-functional team setting and bring a commercial mindset to the table
• Willingness to mentor less senior personnel to improve the function as you upskill yourself

There is plenty more we can say about this fantastic firm and opportunity, so if this sounds like a great next step for you and you're up to the challenge, let us know and pop your latest CV over for us to discuss!

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.